25 Years Of Google Ads: Was It Better Then Or Now?
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook.
Latest
Google Performance Max Adds Waze Ads And Channel Reporting
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon.
The New Optimization Stack: Where SEO Meets AI Retrieval
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built.
Deploying Agentic AI For SEO: A Playbook For Technology Leaders
This playbook outlines how agentic AI transforms SEO into a cross-functional discipline blending data, product, and user experience.
OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT
Altman rejects ad-driven business models like Google’s but doesn’t entirely rule out advertising.
Perplexity Bets $400M On Snapchat To Scale AI Search Adoption
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year.
Google Deprecates Practice Problem Structured Data In Search
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported.
Google Performance Max Adds Waze Ads And Channel Reporting
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon.
OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT
Altman rejects ad-driven business models like Google’s but doesn’t entirely rule out advertising.
Perplexity Bets $400M On Snapchat To Scale AI Search Adoption
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year.
Google Deprecates Practice Problem Structured Data In Search
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported.
YouTube Separates Organic & Paid Metrics In Channel Analytics
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance.
AI SEO: How To Understand AI Mode Rankings
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes.
The New Optimization Stack: Where SEO Meets AI Retrieval
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built.
Google Deprecates Practice Problem Structured Data In Search
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported.
The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate
When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience.
AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On
How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search.
AI SEO: How To Understand AI Mode Rankings
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes.
LLM Traffic Is Shrinking
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete.
Google Performance Max Adds Waze Ads And Channel Reporting
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon.
Using Attribution Paths To Transform Your Google Ads Strategy
A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact, and justify budget allocations across campaigns.
Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences
Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals.
PPC Trends 2026: AI, Automation, And The Fight For Visibility
Inside the latest PPC Trends ebook: how marketers are redefining control, measurement, and creative in an era of platform-driven automation.
Raptive Drops Traffic Requirement By 75% To 25,000 Views
Raptive lowered its entry requirement to 25,000 monthly pageviews from 100,000, retired its Rise program, and expanded referral bonuses.
Ask A PPC: How To Manage Brand Safety In PPC
From inventory tiers to creative guardrails, today’s PPC brand safety choices signal not just campaign control but long-term trust.
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility.
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.
AI Is Breaking The Economics Of Content
The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior.
How And Why Google Rewrites Your Hard-Earned Headlines
You may craft the perfect headline, but Google often has the final word. The Google leak reveals what’s really going on.
A Smarter SEO Content Audit: Aligning For Performance, Purpose & LLM Visibility
Effective content audits prioritize impact, AI visibility, and actionable updates over purely technical metrics.
How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success
Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO.
Webinars
NOVEMBER EBOOK HIGHLIGHT
PPC Trends 2026
With strategies from 6 leading PPC professionals, this year’s edition will help you tackle the challenges of automation, privacy, and generative AI, and give you the tools to stay competitive in 2026.
You’ll get insights into:
- Practical uses (and limitations) of AI tools in paid media campaign management.
- Maintaining control as platforms shift into black-box, AI-first campaign types.
- Durable measurement approaches amid privacy shifts and third-party cookie deprecation.
- Generative AI’s impact on ad creative and testing.
YouTube Separates Organic & Paid Metrics In Channel Analytics
By Matt G. Southern
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance.
How Founders Are Turning Their LinkedIn Posts Into Larger Sales Deals [Webinar]
By Jenise Uehara
Unlock the power of LinkedIn posts to generate more leads and close bigger deals. Discover effective founder-led marketing strategies.
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
By Purna Virji
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.
8 LinkedIn Alternatives For Professional Networking
By Donna Almonte
Professionals can find fresh opportunities for meaningful networking across these eight alternative platforms to LinkedIn.
YouTube Introduces ‘Ask Studio’ AI For Channel Analytics
By Matt G. Southern
YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas.
Perplexity Responds To Reddit Lawsuit Over Data Access
By Matt G. Southern
Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them.