Yahoo Testing Behavior Based Ads
Yahoo, in conjunction with Revenue Science, has been testing its contextual ads on web pages based on user behavior. (via AdWeek) [Not to be confused with their current graphic ad behavioral advertising, this is for Yahoo Partner Publishers - Loren]
In contrast to Google’s AdSense, Revenue Science’s technology targets ads to user behavior. By tracking a user’s site behavior, Revenue Science and Yahoo are hoping to attain better results than ads based on page context.
If Yahoo can successfully combine contextual advertising with behavior targeting, they will be offering a better solution for publishers and advertisers - win win for Yahoo and everyone using their advertising network.
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Michael Nguyen blogs regularly at Social Patterns and is a search engine optimization expert for SEO Inc, a full-service search engine optimization firm.
Comments
1 response so far ↓
Gratis Annoncer - jobsøgning, bolig, begivenheder, kultur on Apr 7, 2006 at 1:34 pm
could anybody write a follow up on this. A combination of contextual and behavorial seems to be the future.
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