LookSmart Back from the Brink
I had a very informative meeting with LookSmart CEO David Hills (formerly of 24/7, About, Cox Enterprises and elsewhere). He acknowledged some of LookSmart’s past strategic missteps and gave me an overview of the company’s new three-pronged strategy. (Impressively he did it all in about 20 minutes since I was late.)
Hills told me he had essentially eliminated click fraud from LookSmart’s network. He also indicated that the company had considerable money in the bank. And finally we discussed the John Battelle theory/rumor about LookSmart being behind (or partly behind) Ask’s new PPC engine. He replied with a friendly, “No comment.”
I (and others) had given LookSmart up essentially for dead. Clearly that’s not the case I’m pleased to say.
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Greg Sterling is managing editor of The Kelsey Group. He also leads The Kelsey Group’s the Interactive Local Media program, focusing on local search. Greg came to The Kelsey Group from TechTV’s “Working the Web,” the first national television show dedicated to e-business and the Internet.
Thanks for that, what strategic missteps were acknowledged? Do you think David Hills has been sent in by large shareholder Cox to clean up the mess left by Evan Thornley and Damien Smith? What is their strategy to recover?
I haven’t seen any agreement in last 6 months with any major corp.What’s going on.