Google Faces Another Keyword Lawsuit

Google Faces Another Keyword Lawsuit

Another lawsuit has been filed against Google because of the trademarked keyterms that companies bid for in the AdWords keyword advertising program. Next week Google will head over to a German courtroom where it will continue to defend its technology against Metaspinner Media GmbH.

Neowin reports that Metaspinner claims that Google’s AdWords keyword advertising program infringes on its “Preispiraten” trademark.

According to PCWorld Metaspinner already “won a preliminary injunction against Google last November and is seeking a permanent injunction and damages.” This isn’t the first time Google has been taken to court for similar trademark infringements. Earlier this year American Blind & Wallpaper Factory accused Google that its search engine’s keyword-based advertising violates its trademarks.

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| Search Engine Journal | @lorenbaker

Loren Baker is the founding editor/creator of Search Engine Journal and remains an advisor and Editor In Chief to this publication.

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