The Search & Social team is currently comparing various social media monitoring tools like Radian6, Trackur, Visible Technologies, Reinvigorate and several others.
We’re also looking into the nuances between tracking and monitoring :
* Social buzz mentions
* Incoming links via Facebook, Twitter and microblogging
* Social media & influence mapping amongst the blogosphere
* User sentiment : positive vs. negative mentions
Do you use or recommend a social media monitoring tool not on this list? If so, please feel free to mention it in the comments below with a little bit of details on why you like it and how it has helped your business.