Why Having A User-First Approach To SEO Is Important
Here are five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings.
About
Jesse McDonald is a Global SEO Strategist with IBM.*
After receiving his Bachelor’s of Fine Arts with an Emphasis in Graphic Design from the University of Southern Mississippi, Jesse moved to Austin with his wife, Jennifer McDonald, to pursue a career as a print-focused graphic designer.
During his quest to find a job in this field, he stumbled upon SEO and fell in love with the industry, especially with how similar the graphic design and SEO skill-sets relate to each other. For the large majority of his career as an SEO, his focus has been on local SEO.
Jesse has been a frequent speaker at industry conferences such as Pubcon (Las Vegas, Austin, and Florida), State of Search, and Rocks Digital. He has also served as a judge at the US Search Awards.
*Jesse’s thoughts and opinions are his own and do not reflect the thoughts and opinions of IBM.
Articles
How To Dominate SERPs By Focusing On Topics Instead Of Keywords
Stay ahead of the competition by focusing on a topic-centered approach that complements the user’s search journey.
Site Structure & Internal Linking in SEO: Why It’s Important
Learn how to establish a strong SEO foundation with the right site structure and internal linking strategy.
Link Building with Local Charities & Events
Here’s how you can build links through partnerships with charities and events in your local area.
How to Build Authority in Local SEO
Authority is a major factor for local SEO. Learn the best ways to build a local site’s authority for SEO.
3 Areas to Audit on Local Sites to Create a Stronger SEO Foundation
Audit and correct any issues you find in these three areas to create a stronger local SEO foundation.