Here are five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings.
Jesse McDonald is a Global SEO Strategist with IBM.*
After receiving his Bachelor’s of Fine Arts with an Emphasis in Graphic Design from the University of Southern Mississippi, Jesse moved to Austin with his wife, Jennifer McDonald, to pursue a career as a print-focused graphic designer.
During his quest to find a job in this field, he stumbled upon SEO and fell in love with the industry, especially with how similar the graphic design and SEO skill-sets relate to each other. For the large majority of his career as an SEO, his focus has been on local SEO.
Jesse has been a frequent speaker at industry conferences such as Pubcon (Las Vegas, Austin, and Florida), State of Search, and Rocks Digital. He has also served as a judge at the US Search Awards.
*Jesse’s thoughts and opinions are his own and do not reflect the thoughts and opinions of IBM.
Stay ahead of the competition by focusing on a topic-centered approach that complements the user’s search journey.
Learn how to establish a strong SEO foundation with the right site structure and internal linking strategy.
Audit and correct any issues you find in these three areas to create a stronger local SEO foundation.