Director of Operations at TopHatRank
Director of Operations at TopHatRank


Jesse McDonald is the Director of Operations at TopHatRank, a full-service digital marketing agency based out of Los Angeles that specializes in innovative digital marketing for modern brands of all sizes.

After receiving his Bachelor's of Fine Arts with an Emphasis in Graphic Design from the University of Southern Mississippi, Jesse moved to Austin with his wife, Jennifer McDonald, to pursue a career as a print-focused graphic designer.

During his quest to find a job in this field, he stumbled upon SEO and fell in love with the industry, especially with how similar the graphic design and SEO skill-sets relate to each other. For the large majority of his career as an SEO, his focus has been on local SEO.

Jesse has been a frequent speaker at industry conferences such as Pubcon (Las Vegas, Austin, and Florida), State of Search, and Rocks Digital. He has also served as a judge at the 2018 US Search Awards.

I am awesome at

SEO, Technical SEO, Local Search, Design

Favorite Tools

SEMRush, Ahrefs, DeepCrawl, Raven Tools, Yoast, BrightLocal, Google Analytics, Majestic, Google Keywords Planner, Unbounce, HARO,, TweetDeck, Mailchimp, Asana, Google docs, Trello, Evernote

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