On Monday evening, Sept. 17, the #SocialChat community on Twitter gathered to discuss the relationship between SEOs and SMMs. Our guest expert, Jim Hedger, is a partner at Digital Always Media in Toronto, Canada. He is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and …
Are you tired of spending lots of time and money writing blog posts day in and day out to ensure you have fresh, quality content on your website? If so, it may be time to consider a user-generated content strategy. What Is User-Generated Content? First off, let’s define user-generated content (UGC) and why it’s useful: …
The pressure of the SEO competition and the new rules of marketing, which turned up in the new information era, have changed the rules of electronic retailing. Companies and organisations are increasingly struggling to invent new ways in order to attract buyers through inbound marketing strategies. We are talking about content marketing that, together with …
The allure to gain millions of new customers made many Western businesses chase the highly prized Chinese consumers. While many have invested heavily in product development, market research, advertising, and basing staff in China, there are still those who make some basic mistakes online. The Web should be a key pillar for any marketing strategy …
It’s true: Not everyone loves to read. Though when you create amazing, quality content and provide proof behind your statements, you raise the readers interest in your content and cause them to read your post in full. Case studies are one simple way to properly break down a topic element and provide a ton of …
Google Alerts is one of the most powerful free tools available, but it is often overlooked. It monitors the Web for words and phrases and even sends you an email or updates an RSS feed every time it finds a new result. Sounds pretty simple right? You will be amazed at how powerful a simple …
If you’re looking to expand your search marketing program beyond the United States, put Canada on your map. With a steady rise in online advertising spend, Canada is ripe for advertisers that want to expand their reach, boost awareness, and drive sales. In a recent study, eMarketer looked more closely at online advertising in Canada. They …
One of the best ways to approach evergreen content that draws in search traffic for years to come is to answer a question. At WordStream, some of our most-trafficked pages and blog posts were specifically created to answer a question. A post from 2009 called “12 Ways to Find Anyone’s Email Address” gets tens of …
In some ways, it’s odd to even look at the statement, “managing an Internet marketing team,” as few companies actually had dedicated digital marketing departments prior to the last five to 10 years! However, it’s a challenge that more and more businesses are facing, as a strong, vibrant Web presence is becoming a non-negotiable part …
The rapid expansion of both the internet and ecommerce has resulted in some seriously dramatic shifts in terms of business marketing best practices. If you’re feeling a bit lost in this new world of digital marketing, take a look at any of the following recommended resources to help get you up to speed! Digital Marketing The …
