Search Engine Journal

Google Landing Page Quality Rankings & Organic SEO
I saw this a couple days ago but didn’t give it much thought until an idea occurred to me. What if Google decides, after tweaking this landing page measurement algorithm, to begin applying it to regular SERPs? Well in this article I look at the pros and […]

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SEO, Content & Getting Links from Authority Sites
With all this talk about the Trustbox, Sandbox and Trustrank many times we get overwhelmed. One begins to wonder just how they go about building all these links from high quality authority websites.
One that may surprise you at how effective it is yet one that is sure […]

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Google SEO : Sandbox, TrustRank, Jagger Update
Continued from Google Sandbox vs TrustRank : Affect on SEO Part 1 : Jagger – Tying it all together - The Jagger update seems to have taken the aging factor and combined the TrustRank factor into one, forming a new age for Google.
In other words, sites have to reach […]

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Google Sandbox vs TrustRank : Effect on SEO
There’s been a lot of terms thrown out lately to do with how Google currently ranks sites. Terms like “TrustRank” and “Sandbox” have been out for quite a while stirring up heated discussions in all the major SEO forums.
So I thought I’d try to shed some light […]

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Site Downtime & Negative Search Engine Rankings
All too often I come across sites that are slow or even go down for a few minutes. Worse, I’ve had clients sites go down for days at a time due to hosting issues. Many times the site owner does not realize how big of an impact this […]

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Netscape DMOZ Part of Google, MSN, and AOL’s Future?
We all know that AOL is looking at some kind of partnership with the likes of MSN or Google. But many people do not realize how big this deal could potentially be. For one thing, AOL owns Netscape which maintains the rights to the ODP. In […]

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Search Engine Updates : Spot Them Before They Happen
Over the past few weeks we’ve seen all the major engines update in some form. From major Google updates to minor MSN And Yahoo updates. Sometimes these updates catch website owners off guard.
While the search engines are getting better at letting people know that updates […]

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SEO and Web Analytics : Using Your Analytics Properly
Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is.
In this article I look at some practical examples of when to use analytics and some things you need to […]

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Effective Link Building : Reputation Management
Today I want to look at other things you should be considering when you are doing your link building: Namely managing your online reputation. As the web evolves, reputation management becomes even more critical to your online business. This is because many people will form their opinion […]

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Competitive Intelligence : Domains, Hosts and WHOIS
Sometimes it is hard to figure out who your online competitors are, or worse, what they are doing to beat you. Sometimes it feels like you are beating your head against a wall because no matter how hard you try you just can not figure out how […]

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