AOL’s Advertising.com, the largest third-party display advertising network in the United States, has reached a joint venture agreement with Mitsui & Co., Ltd. to serve the Japanese online advertising market.
Under the title of Advertising.com Japan, the venture will operate the leading performance-based online advertising network in Japan, the world’s second largest market. The $3.4 billion online advertising market in Japan is expected to grow to $4.9 billion by 2009, according to 2006 data from Mizuho Corporation Bank Research. Advertising.com Japan will leverage Mitsui’s established industry relationships with Japanese advertisers and publishers
“Partnering with a leader like Mitsui is the key to successfully entering this vibrant market,” says Lynda Clarizio, president of Advertising.com. “Mitsui gives this venture the advantages of an established market foothold, a globally respected reputation, and a successful track record of launching Internet/media joint ventures with US companies.“
Other notable Mitsui SEM partners and US online investments include Efficient Frontiers, MIVA and Feedster.
Wow! I know from past experience, Advertising.com can deliver a very serious volume of banner ad impressions across a wide verity of great websites almost overnight.
It will be interesting if they offer Geo-targeting and other services American marketers enjoy in the Japanese market market as well.
Dave, I’ve had some very good experiences with Advertising.com, since their days as Teknosurf when they were still based above a downtown Baltimore Marina.
My experience with Advertising.com was top notch customer service and honesty – if they thought a campaign would not work and reach our ROI, they would not serve it.
They also started landing page optimization well before Google AdWords made its Quality Scoring an issue.
In my view, they are a top notch company with excellent professionalism, which should only lead to further success in Japan.
Search engine marketers are a lot easier to find these days than Online Media planners. It’s a good idea to develop both sets of skills.
A good banner ad campaign can triple the click through and conversion rate of your search campaign and raise brand awareness in the process.
Google is starting to get better with offering auction based display media and site targeting but a new ad network pops up every week. It’s a very competitive space.
Just as there is a lot of snake oil in the search industry, there is just as much or more with web media. The main difference is the volume of information about the two industries.
I subscribe to about 100 blogs about search but have only found about three that cover the banner ad networks and other display media. I believe this vacuum of information creates an opportunity for people who what’s hot and what’s not.