A9: Vertical-Horizontal Search Integration
A9, which recently launched Yellow Pages, has now created a very interesting RSS-based “open search†platform that allows users (once they’re signed in) to customize and add “columns†to their A9 interface.
A9 and MyYahoo, as well as some of the new things that AOL is doing, are showing the way toward search personalization for the mainstream.
According to recent TKG-BizRate online consumer survey data, users are interested in the idea of personalization, but few of them have actually adopted it.
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Greg Sterling is managing editor of The Kelsey Group. He also leads The Kelsey Group’s the Interactive Local Media program, focusing on local search. Greg came to The Kelsey Group from TechTV’s “Working the Web,” the first national television show dedicated to e-business and the Internet.
