Google Algorithm Changes – Also Changing The Web Marketing Norms

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Challenging the ranks of Google, as far as its contribution in evolution of search engines in particular and evolution of the internet in general is concerned, is simply not a wise man’s choice. There are so many things that boost Google’s credibility to where it is today.

Google is engaged in an ongoing quest to improve the quality of search results. For this, it resorts to different measures, one of which is its monthly updates on critical changes that it deems beneficial when disseminated to public, such as changes in the ranking algorithm. According to reliable sources from Google itself, it is declared that Google makes about 500 of such changes in a given year. Perhaps, this is also one of the reasons why more and more people jump into the web marketing bandwagon. Some of the recent changes include:

Parked Domains – No More A Safe Haven For Ad-Ventures!

To the plight of people cashing onto ads more than anything else in web marketing domain, Google has announced significant improvements in their ranking algorithm for detecting parked domains. Parked domains refer to the places which seldom offer users anything of significance, and are stuffed with different kinds of ads. Though it is good to see Google striving to add convenience and effectiveness to searches, but there are many people who find it quite ironic, as they believe “AdSense For Domains” by Google actually encouraged many to do so.

Rewarding The Originality

Though one should not doubt the power of originality, but this is also a fact that in virtual world, sometimes quite opposite happens. Originality and uniqueness are deemed as the prime requisites for worthwhile content, but unfortunately, in the past, many times the sites that simply scrape away the original content without the site owner’s consent outranked the original sites. However, this time, Google vows to counter such acts strictly. They say they have added new and improved signals that can help them detect the most original content if they come across multiple pages containing the same kind of data. That not only means discouraging fake sites with copied content, but that should also serve as a warning signal to the internet marketing services resorting to foul means for promoting their clients’ campaigns.

Give ‘e Some Space

Another interesting (and perhaps significantly controversial) change that Google talks of is to make sure not a single site occupies too much space in top search results. Google say by altering the ranking algorithm this way makes sure they will not only be able to stay away from host crowding, but this would make sure that competitors also get some more space to spice up the competition even more.

Adding More Of Long-tail Documents

Google also intimates about their comprehensive indexing, intended towards making the availability of long-tail documents regarding a particular niche a bit more convenient and productive. This would also prove helpful in gaining better ranks against relevant queries.


One way or the other, Google is the force to reckon as far as search engines and search results are considered. Therefore, you better keep your eyes and ears open to any bit of information Google turns out public, if you want to see yourself prospering in the virtual world.

Alexandra Brian
Alexandra Brian, an online internet marketer, Content writer, and SEO expert current working in USA Internet marketing firm, that is offering different services like, Link building, PPC management, SEO services and social media optimization.
Alexandra Brian
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  • Michel@Search Engine Optimization

    It’s great that Google is providing us with more information. Google is obviously the number one search engine, so any announcement needs to be paid attention to and campaigns can be optimized based on these changes. Nice article with the information about the algo change which will be useful for all.

  • John

    Google is day by day getting stricter with duplicate contents & websites resorting to black hat SEO. To get your website indexed properly is not so easy nowadays.This blog post will help those business companies to some extent, who want to create their company website & promote them over internet. But if you don’t have the deep knowledge how Google algorithm works, how to create a website & promote it over internet, til then it will be harmful for your website, if you do all the work yourself. SSCSWORLD is one of the best web design & SEO company which has a vast & updated knowledge of how Google algorithm works & knows the way to promote your website.

  • Nick Stamoulis

    Google has become more transparent and now provides us with more insights about algorithm changes. It’s important to keep up with these changes. One thing that will never change is that Google wants to provide its users with the best possible results. Focusing on quality is always a priority.

  • Jeff Downer Indianapolis, IN

    I wish they would hurry on the space issue. Wikipedia is currently taking the top two spaces for my most coveted keywords. lol

  • Yasir Sami

    One of the biggest challenges with a site , is having the time to make original and interesting content. The problem is it takes a lot of time to do the research and write and edit the content.Over time the sites end up accumulating pages and duplicate content URLs that are connected to the same content.

  • Jimmy

    Thanks for the great article! Yes, Google is the elephant in the room, as others have said. It is very advantageous that they are sharing more and more info with the rest of the world with regard to their algorithms and other little tidbits. I enjoy your insight & look forward to more! Rock on!

  • Maryland SEO

    It all reinforces the fact that the best long term strategy for SEO is to establish and promote your site – your company, yourself – as THE authority for what you do, in the markets you do it. Chasing the latest SEO trend will, at best, give you a short-term boost. Relying on “tricks” isn’t a long-term strategy – it’s an SEO bandaid (at best).

  • Krish

    Google’s incessant effort in refining it’s search interface is laudable. All the more, they’re giving us directly or indirectly insights on how it’s search algorithm works. Close watchers and real players can learn and improve their site’s performance online out of this.

    Thanks for the post, expecting regular updates on this topic



  • Vietnam SEO

    The fact that Google is considering making sure that a single site does not occupy too much space in search results is definitely new to me, thanks for this interesting item.

  • Alan Odemyer

    Re: AdSense for Domains

    No, there is no contradiction there.

    AsSense for Domains is intended for DIRECT NAVIGATION (when users type the URL of a parked domains in the browser) – and BTW Google’s AFDO is a weak product (professional domain owners use Sedo etc…., not Google product)

  • Lachezar Georgiev

    It was about time … these sites made for advertising only and especialy on parked domains need to go. Before you want something in return it`s fair to give.. good that more poeple realize it and start building real content

  • Kristina Witmer

    Thanks for the great summary of changes. I’m fascinated to see how the original content efforts go. It’s hard enough to develop creative and new content for everything, but when you are battling the copy of that information it’s even trickier.