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LinkedIn’s new Company Engagement Report is rolling out now and offers data to help B2B marketers understand if they’re reaching the right audiences.
LinkedIn Ads experts share advice for advertisers pivoting to LinkedIn Ads, tactics for lowering CPC costs, and targeting opportunities for B2B and beyond.
LinkedIn lists ‘digital marketing specialist’ among the top 10 most in-demand jobs, with SEO being one of the most desired skills.
Looking to attract more qualified B2B leads on LinkedIn? Follow these tips to make sure your LinkedIn lead gen forms are set up for success.
There are currently issues with sharing links on LinkedIn, as its sharing API is not fetching display images.
LinkedIn profiles can now include audio recordings of users saying their own names to assist others with proper pronunciation.
LinkedIn is making its platform less noisy by cracking down on the number of invites page admins can send out each month.
LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well.
After years of website-only remarketing options, LinkedIn Ads is providing the option to retarget based around on-platform user behaviors.
LinkedIn is updating the algorithm used to rank content in its feed by factoring in the amount of time users spend with posts.
LinkedIn is releasing new tools in response to all aspects on the job hunt going virtual due to COVID-19, including the job interview itself.
LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic began.
As activity on LinkedIn ramps up during COVID-19 lockdowns, the company has published tips on what businesses should be posting.
LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user.
LinkedIn confirmed that it will soon be following Instagram, Facebook, and Snapchat by adding its own stories feature.
A new addition to LinkedIn profiles will allow users to highlight samples of their work for others to see.