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LinkedIn Tests New Human Curated Discover Feed

LinkedIn is testing a new Discover feed, which surfaces relevant content from professionals outside your network.

LinkedIn is testing a different take on a Discover feed — a new mobile app section with content curated by both humans and algorithms.

Similar to other discovery-based feeds, a dedicated tab in the LinkedIn app will house content published by accounts outside your network.

LinkedIn’s feed differs from others in how the content is selected.

During the initial test, content in this space will include both content curated by the LinkedIn News team and relevant content surfaced by our algorithms based on an individual’s professional identity and possible interests.

Blake Barnes, VP of Product at LinkedIn, shared a preview of the new feed, saying it’s currently in an early testing period:

“… we’re testing a dedicated space for you to discover relevant content and voices from people and organizations you’re not connected with, who you might not see or hear from otherwise. You can expect to see trending conversations from voices that align with your professional interests, news and relevant events curated by our editorial team, and a wealth of other knowledge designed to help you get ahead in your career.”

Image credit: Screenshot from, August 2022.

As shown in the screenshot above, LinkedIn’s discovery feed isn’t limited to posts. From the top menu, you can browse videos, newsletters, events, and more.

Barnes is actively responding to questions about the discovery feed, one of which asks for more information about the content selection.

He says content is selected by the LinkedIn News team and targeted to users based on their occupation and interests:

“At the initial test we will include content curated by our LinkedIn News team and relevant content based on an individual’s professional identity and possible interests. More to come here.”

In addition to enriching the user experience with a broader variety of content, there’s potential for audience growth that could lead to more professional opportunities.

There are benefits and drawbacks to a human-curated feed, however.

On the one hand, humans may be able to pull in better quality content than algorithms. On the other hand, they may only be pulling from a limited pool of publishers that already have established audiences.

As it’s in the early days of testing, time will tell if smaller publishers get a push from LinkedIn’s discovery feed.

For now, the feed is limited to English language content. If you’re in the test group, you’ll see a new ‘Discover’ tab in the bottom navigation menu of the LinkedIn mobile app.

Source: Blake Barnes

Featured Image: Tada Images/Shutterstock

Category News LinkedIn
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

LinkedIn Tests New Human Curated Discover Feed

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