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New Google Spam Policy Targets Back Button Hijacking
Google added back button hijacking to its malicious practices spam policy. Enforcement starts June 15, 2026. Sites have two months to remove offending code.
The Dangerous Seduction Of Click-Chasing
News publishers chasing SEO-driven clicks often sacrifice audience trust, and pay the price when rankings collapse.
Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow
A recent announcement by Google signals the start of a massive change in how the internet and search work.
How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence
Research on language models reveals how brands win or lose in AI-generated recommendations based on association strength.
How AI Agents See Your Website (And How To Build For Them)
Websites built with semantic HTML, accessible patterns, and visible server-rendered content are better positioned for the agentic web.
What Pichai’s Interview Reveals About Google’s Search Direction
Sundar Pichai outlines search as an “agent manager,” signaling a shift from link-based results to task completion and multi-step workflows.
What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview
Explore key takeaways from Sundar Pichai on agentic systems, robotics, and the future of AI-driven search and productivity.
Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse
Google’s March core update finished rolling out. A Search Console bug inflated impressions for nearly a year. Pichai warns AI will break software security.
Google Answers If Outbound Links Pass “Poor Signals”
Google’s Mueller answers whether links pass negative signals and says unhelpful links may be ignored.
Google March Core Update Left 4 Losers For Every Winner In Germany
SISTRIX analyzed German search results after the March core update and found uneven visibility shifts across categories, with some site types hit harder than others.
What 400 Sites Reveal About Organic Traffic Gains
An analysis of 400+ websites found five characteristics associated with estimated organic traffic gains.
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search
Discover the essential questions to consider before investing in AI visibility over traditional SEO in our informative webinar.
Your Owned Content Is Losing To A Stranger’s Reddit Comment
AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer.
Why Your New SEO Vendor Can’t Build on a Broken Foundation
Why inherited technical debt, content quality, and link history limit early SEO gains despite new expertise.
Google’s CEO Predicts Search Will Become An AI Agent Manager
Google’s CEO says that informational queries will become agentic search and that search itself will be an agent manager.
Breaking Content & SEO Silos To Build Entity Authority in AI Search
Discover the importance of AI search in modern marketing. Learn how to close the gap between content and SEO teams for success.
Google Confirms March 2026 Core Update Is Complete
Google’s March core update finished rolling out. Here’s what to know about the rollout and when to check your data.
GEO Was Invented On Sand Hill Road
Behind the GEO trend is a familiar cycle: new acronym, same tactics, and a market built on fear of falling behind.
Why Product Feeds Shouldn’t Be The Most Ignored SEO System In Ecommerce
Strengthen ecommerce visibility by optimizing product feeds for search intent, structured data, and AI-driven discovery.
Google Says It Can Handle Multiple URLs To The Same Content
Google’s John Mueller answers question about how Google handles multiple URLs and duplicate content.
Google CEO Says AI Could ‘Break Pretty Much All Software’
Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it was plausible AI is affecting zero-day exploit markets.
How Consumers Navigate High-Stakes Purchases In AI Mode
New research shows AI Mode is reshaping buying decisions. Learn how to secure visibility, trust, and top placement.
Google Explains Why It Doesn’t Matter That Websites Are Getting Larger
Google explains why it doesn’t matter if websites are getting heavier and the takeaway has everything to do with SEO.
Google’s Mueller On SEO Gurus Who Are “Clueless Imposters”
Google’s John Mueller says that those who self-identify as SEO gurus are clueless imposters.
ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal
Find out why Googlebot is no longer the only dominant crawler as OpenAI’s ChatGPT-User takes the lead in web requests.
The Top 6 Search Engines Market Share & The AI Search Engines To Watch
Declining Google share and rising AI search usage signal a shift in where discovery happens and how SEO teams should allocate resources.
How AI Is Changing Lead Generation: 3 Key Things SEO & PPC Teams Need To Do Now
Maximize your marketing potential with powerful lead gen techniques to drive engagement and sales effectively.
MCP, A2A, NLWeb, And AGENTS.md: The Standards Powering The Agentic Web
The agentic web is taking shape through shared protocols, and they matter more than most businesses realize.
Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO
Agentic AI shopping may not be good for SEO. But there’s a reason why SEOs won’t need to worry about it.