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Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google updated its canonicalization troubleshooting guide with new guidance on how long pages can stay in a duplicate cluster after you fix the content.
Some Google Business Profile dashboards show “no reviews yet” even though public review counts remain visible on the live listing.
Google rolls out Search Console reports for social posts, updates product markup guidance, and warns against building separate markdown pages for AI.
Most enterprise brands are invisible to AI models right now. That gap is closing fast, and the brands moving first will hold the ground.
For website owners chasing AI visibility: LLMs.txt answers who you are. WebMCP answers what your site can do.
Source bias, retrieval collapse, model collapse: three documented mechanisms that explain AI search’s strangest behavior, and where to place your bet.
Google’s new Category and Sale Duration structured data properties give merchants a way to rank more precise product data.
Google’s Nick Fox said Search saw its highest usage on record during Argentina’s comeback win over Egypt at the World Cup.
Search marketer Tom Critchlow says AI Search is exposing the question of whether SEO still owns GEO outcomes.
Stop publishing more content. Start organizing knowledge into a machine-readable layer every AI, protocol, and interface can consume.
Marketing a brand online for AI Search can be easier than you think. Here’s a strategy to get you started.
Open AI Overview rankings won’t change the work. What a machine can read, parse, and verify on your site is what matters now.
Explore why listicles may recommend your competitors instead of your product, revealing new tactics in AI search strategy.
Last year, 2.5% of Writesonic’s leads came from AI search. As of March, 35% do. Samanyou Garg, Founder and CEO of Writesonic, showed the system...
Learn how multi-location brands fix complex marketing & GBP challenges with an AI layer and a 4-step local optimization framework.
A dropped zero in Clovion’s AI visibility study hid numbers far more alarming than published. Here’s what the corrected data means for brand strategy.
Google’s John Mueller responds to the trend of creating a set of markdown pages to mirror HTML content for AI SEO.
Google’s OKF and ARD specs are making noise, but HTML still runs discovery. Here’s what actually matters for SEO in the new agentic-web stack.
Build your own AI-ready knowledge system with insights from Marie Haynes on using Google’s Open Knowledge Format for search and automation.
Google’s John Mueller responded to an SEO using LLMs-Author.txt to separate themself from others with the same name.
Google’s Open Knowledge Format turns your website’s ideas into a linked graph agents can traverse. Here’s what that means for how machines understand your site.
Apple’s WebKit announced a new MCP server for Safari that enables AI-based website debugging for SEO and Core Web Vitals.
Google filed AI visibility under search. Stop treating it as a separate workstream with its own budget and its own quarterly report.
Six audits. One failure. The fix took five minutes. Here’s what Lighthouse 13.3’s Agentic Browsing category actually tells you, and what it doesn’t.
Where AI Overview clicks go, what agents skip on sites they can’t read, and who’s leaving Bing, plus the rest of the week’s search news.
Technical SEO now sits at the center of AI search readiness, giving LLMs the structure and signals they need to retrieve and cite content.
John Mueller points to a Google case study showing how customizable layouts can skew which element the browser measures as LCP, plus the fixes.
Google Search now takes searchers directly to a domain’s AMP host pages, ending the viewer/cache serving path. AMP still ranks as normal.
Cloudflare now lets all sites manage AI crawlers as Search, Agent, or Training, with Sept. 15 defaults that can block Googlebot for sites blocking training.
Bing’s latest AI reporting confirms that rankings and citations measure different outcomes, requiring new visibility strategies across AI search.