A good landing page is absolutely essential to get positive leads & conversions from your PPC Campaign. When a searcher searches for a particular phrase, the search engine automatically tries to return the most relevant result. For instance, if a user searches for “waterproof camera” – instead of taking him to the Home page of a website that consist of a variety of cameras, it tries to list all the pages that have information/products specific...
If you are doing Pay-Per-Click Advertising for some time, you have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. Even after having your best keywords & a very compelling sales copy – your PPC campaign may fail. And among many reasons, the one that I’m going to elaborate on is your Ad Copy. Sometimes we tend to forget that no matter how technical the whole PPC...
Everyone seems to like twitter these days which is a really cool way of staying in touch with your customers, friends & colleagues. Basically twitter has presented itself as a micro-blogging platform where a user can shout out anything they want to his ‘followers’ within the limit of 140 characters. I have just started twittering since last month (*yes I’m pretty late starter!) because initially by looking at it for the very first time,...
Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting more smarter & intelligent everyday, so now it takes more than just good content to top your competitors. On page optimization is one of the very first step of SEO which every webmaster should look into. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. But you may...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
