Search Engine Journal

Craigslist Censorship & Free Speech Online
There is yet another debate raging over whether the Internet should truly allow unfettered free speech.This debate is over Craigslist and whether it should be more proactive in censoring those who post on it. The debate began when listings for apartments were posted that were obviously racially slanted.
This leads […]

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Paid Search Marketing Tactics for 2006
There are some really great sources of information on planning and executing a successful paid marketing campaign, from researching your audience and the keywords they use to managing your bid portfolio.
Using the sessions from SES NY as a guideline, I’m going to introduce you to what the “experts” are doing […]

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Google Desktop Really Putting Privacy in Jeopardy?
There’s been a lot of talk these past couple days about Google Desktop 3 and how there are serious privacy concerns with the new application. The biggest concern seems to come with the ability to search and share multiple computers with one account. In other words, you could […]

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Link Baiting & Effective Link Building
There is a tactic out there embraced by bloggers but rarely used by typical websites. It is called Link Baiting. Today I’ll explain what link baiting is and how everyone, not just bloggers, can use it to build quality links.
This is a topic that’s been around for a while […]

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Internet Users Judge Sites in Fraction of a Second
New research released indicates that users take much less time than expected to critique a website. In light of this research it is important for website owners to realize how big an impact that initial response is. Therefore in this article we dig a little deeper into […]

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Google Base : Feeds, Sales & Marketing
As the title implies, there is a great free opportunity for additional product promotion through the virtually untapped Google Base. Google base is a wide open database system that allows listing of almost anything. As such online retailers need to understand what it is and how to use […]

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Google Local Tips - Take Advantage of Local Search
Local search has been growing at a rapid pace the past year or so. So it’s no surprise that more and more firms want to understand how local search can be used to benefit themselves.
Recently, I had the opportunity to talk with someone from the Google […]

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Google BigDaddy & Canonical URLs
According to Matt Cutts, Google’s BigDaddy solves some long standing issues with Google. Issues which have frustrated webmasters and site owners for years.
The biggest change seems to be that the “data center lays the groundwork for better canonicalization.” Canonicalization issues have been big with Google and really all the engines. Canonical […]

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Google CES Announcement More Than Google Cube?
So as you’ve already probably heard, Google is supposed to make some sort of announcement on a consumer based application at the next Consumer Electronics Show in Law Vegas in a couple days. Some have speculated that Google will announce its own “Google Cube” which runs a modified version […]

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Long Tail Search & Web Analytics
There is a theory called “The Long Tail” that noted that a relative handful of blogs have many links going into them but “the long tail” of millions of blogs have only a handful of links going into them. It is very similar to the bowtie theory.
This same […]

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