While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times. “Economies around the world are stalling and US jobs reports have been low for a few months running. If recession returns to the US economy, will content marketing turn out to be a nice-to-have and easy-to-cut …
Kudos to Lee Odden of TopRank Online Marketing for beating me and SEO Stoney deGeyter to the punch. If the two of us had collaborated on a book for the inbound marketing industry, it probably would have turned out something like Optimize, Odden’s recent release that covers search engine optimization (SEO) and social media and content …
With the meteoric rise of social media marketing, it only makes sense that tools to monitor those marketing efforts would proliferate. Paid tools run the gamut, from blessedly affordable (for solopreneurs and small businesses) to outrageously expensive (only the big guys can even hope to afford them) Just like Web analytics tools, social media reporting systems …
