Search Engine Journal

Local Link Building & Google LocalRank
Nothing new here, just mentioning the LocalRank patent from long ago. Claus Schmidt published a great article about LocalRank a couple of years ago.
The more interconnectivity there are amongst the top results the more algorithmic weight you could place on interconnectivity. Many search queries are not as competitive as they […]

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Google Trends - Much More Than Keyword Research
Google extends their lead in the keyword research market by adding a new tool called Google Trends. It operates similar to the Google keyword research tool, but offers trends that goes back for years, and even overlaps news related to keyword search spikes, like Google Finance does. Many […]

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Internal Wikipedia Link Popularity & SEO
Dominic posted on DP about flowing Wikipedia PageRank internally to pages where you are mentioned.
Search wikipedia in goog for a mention of your keyword / phrase. Edit those wikipedia pages to link to the lovely wiki page that links to your page.
And, of course, if you can’t get your stuff […]

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Paris Hilton Pics & Google Image Search Optimization
DaveN points at a screenshot of a Google search result with Paris Hilton doing …. well nevermind.
I did a search on the same phrase and saw someone was putting thier URL in a top ranked image. Pretty smart marketing there, and no doubt one of the cheapest […]

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Google AdWords Opens Keyword Research Tool, Adds Seasonal Data
Google recently opened up their AdWords keyword research tool by allowing it to be accessible from outside AdWords accounts. They also added seasonal search volume data for global and local searches, and allowed it to be accessible by match type (ie: broad, phrase, exact).
That will likely just […]

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Spelling Errors: Advanced SEO Techniques
With certain sites in certain industries it can cut into your credibility to have lots of misspellings.
Although I hate to admit it, one of the biggest things holding back my credibility is spelling errors. Some people just can’t take a misspelling fool seriously. Others empathise with my skills and type misspelled […]

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Scientific SEO : Manual vs. Automated
One of the best things I ever learned in the navy was troubleshooting and half splitting problems into smaller possible problems. I recently did a bit of microspamming stuff to see what would get nailed and what would not, although I have only tested like 0.0000001% of the market. I […]

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Buying and Selling Sites : Link Building Strategy
I think probably 30 or 40 sites mentioned when I bought Threadwatch. Some of them linked through to both sites, and many mentioned me in a good light, saying things like “of seo book fame” and whatnot.
Andy Hagans got a few links to his poker blog by mentioning […]

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AOL and IAC Invest in Web TV Startup Brightcove
Looks like AOL and IAC both want a piece of video search : Brightcove, an Internet television startup that helps programmers syndicate shows across the Web and collect money from it, plans to announce on Tuesday it has attracted new high profile investors including AOL and IAC/InterActiveCorp, […]

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Google AdWords Opens Up Content Bidding
A while ago in SEM2.0 Andrew Goodman mentioned that Google was enabling separate content bids. JenSense just posted on the topic from the publisher perspective.
Google was intentionally slow to roll this feature out and makes the feature a bit hard to access, because they would prefer to automate the process […]

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