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A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals.
Google’s trust ranking patent suggests that user behavior can influence how search results are ranked.
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead.
Germany is pursuing a ban on DeepSeek due to alleged illegal transfers of user data to China.
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete.
Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard.
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.
Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility?
Google’s new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your revenue strategy?
Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings.
Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry.
OpenAI CEO Sam Altman says ChatGPT is no longer just a “Google replacement,” describing its shift toward task completion and assistant-style workflows.
YouTube updates Advanced Mode in Studio Analytics with saved reports, a simplified layout, and built-in performance tools for creators.
Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential.
TikTok gets third 90-day extension, staying active until Sept 17 as ownership talks continue.
YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership.
Yoast fixed an AI-related bug that injected unintended HTML classes into content generated by its SEO Premium plugin.
Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links.
Wix acquired Base44, an AI platform that enables users to build software using natural language prompts in a chat-based interface.
Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content.
Google updates documents to show that it now includes AI Mode traffic in Search Console Performance reports
OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions.
Google AI Overviews is surfacing AI-generated search results for queries with recipe intent.
Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs.
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected.
Google’s CEO addressed concerns about AI search replacing traditional web links in its ongoing evolution of Search
Google confirms Lens, Discover, and Voice Search are experiencing disruptions, potentially affecting traffic for many sites.
Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers.
