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Weekly Search & Social News: 02/16/2010

Weekly Search & Social News: 02/16/2010

Welcome to another edition of ‘7 Days of Search and Social‘ – I was thinking, we really should have started the ‘SEO Olympics’ or something. Being a Canadian it’s pretty much consuming things up here. It would be fun to have an SEO version… heehee… Ok, fine, I am just jealous I can’t get a gold medal for search…

It was a pretty busy week in the blogging world although a bit light on social search outside of Google once more making some noise (methinks they should scale back and get a few things right first…sigh). Oh, and my fav geek and pal, Bill Slawski once more stepped outside of the patent world… I love that stuff!! I hope you’re having a great week so far… Let’s; Get it on!


Lead Story

Google gets social; AGAIN

It seems there is some paranormal activity going on with my blog. Late last year I was writing about how/if/why Google could be a social search engine and within 48hrs they announced the ‘Social Search’ experiment. It was timely, but odd.

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Last week I was once more on about Google and social as it was now out of beta and I noticed some interesting additions. All in the post; Should SEOs care about Real Time Social Search?


What happens next? The very next day Google Buzz was announced and then the Aardvark acquisition. Jeez… what is up wid dat? I might start being a REAL gypsy and grab a crystal ball and some tarot cards.

Anyway, as search geeks I think it is important to understand the REAL implications of all of this. I’d also consider looking more into the Social Graph API as well. What’s the skinny? Is any of this a serious SEO consideration? Well, read the post to find out. Let’s just say that the sky is most certainly not falling. :0)


On with the show

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Talk of the town

Keyword Research-Factors to consider – I enjoyed this one and felt it worth highlighting this week as KW research truly is the core of any SEO campaign. This one is more of the conceptual overtechnical, but a good read from Virginia none-the-less.
SEO myths and crap; submitting to search engines – is one of last week’s offerings from new blog ‘SEO Bullsh*t’ which hits one of the longer running crap hat services we all know and love. (by the way, also catch the Webcology appearance).
Having Fun with -Onyms in Keyword Research – what can I say? It’s ALWAYS exciting when Bill leaves the world of patents and gives us a glimpse inside his head. Seriously, geek or not, this should be some mandatory reading!
Comparing Trust Metrics and Value Analysis to Understand Search Rankings – Richard is fast becoming one of my fav’ geeks. While I am often a little suspect of the analysis tool limitations (has a Moz tool addiction), he certainly thinks things out well. We need more fellows like him in the industry.
Anatomy of a Hands-on SEO Site Audit; Part 1 – my new friend and SEO Dojo mate Alan Bleiweiss, was covering one of my personal fav areas; Site Audits. If you aren’t doing them or don’t consider them important; think again. This post is a good start.
30 Link Builders Discuss Backlink Analysis For Campaign Design – Part 1 – Another great round up post with a TON of SEOs/Link builders. Yup, I’m not a huge fan of lists… unless they’re remarkable one’s such as this. Great Job!
The Ultimate Guide to Keyword Competition: Tips from 35 Experts on Analyzing Competitive Keywords – speaking of big ass lists, I was baited again into putting one in the newsletter. This time from the gang at WordStream; great job guys!
 Organic Search Gap Management – Aaron does a great job of looking at some areas of the evolution of search and universal results/verticals in particular.
The Key To Top Video Rankings On YouTube & Google – as long time readers of the newsletter might have noticed, we’re including more and more items on Video SEO. Content strategies that maximize the use of universal SERPs are becoming more and more important this year. Def one to get up on… this post is a great start.
Google Validates SEO Consulting – John Andrews takes us on a little history lesson and then highlights some posts that seem to indicate Google may offer SEO services on “a limited basis”. Interesting stuff. Search Engine Land also had a post on it with; SEO Industry Cries Foul Over Google SEO ‘Services’
Internal Links SEO: PageRank Sculpting Hurting More Sites – Michael is once more fighting the good fight of the confusion that is PageRank sculpting. For the record I often referred to it as a band-aid solution for crappy site architecture. It’s a great post (as usual), so give it a read.
What if link requests were honest? – Wiep had a fun and interesting post that deals within the fine lines of how sending link requests can cause grief. A good laugh and educational.


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Search Geek Central

Search Stuff


Social Search

The Anatomy of a LargeScale Social Search Engine (pdf) – Vark
Aardvark joins Google! – Vark blog
Google Buzz? MSFT, Yahoo Say ‘Been There, Done That’ – Search Engine Land


Local SEO


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Search Patents

/end SOSG session


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David Harry aka the Gypsy

‘7 Days of Search and Social’ is a joint effort from Search Engine Journal and the SEO Training Dojo to bring you the latest in SEO and Social Search news. Each week (on Tuesdays) we’ll be posting the highlights of the most recent (SEO Geeks) newsletter here on Search Engine Journal.

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David Harry

Lead SEO Consultant at Verve Developments

David Harry is the lead SEO at Verve Developments and specializes in SEO audits and forensic analysis. He's been in ... [Read full bio]

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