Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
5 Ways to Use Hashtags Without Being #ThatGuy
Hashtags became instantly popular when they were introduced to us via Twitter, and then soon spread across Pinterest, Google+, Tumblr, Instagram, and the holy grail...
How Growth Hacking Drives Twitter Followers via Twitterjacking
Brands are growth hacking their Twitter followers via popular and highly engaging tweets that come from other brands or people i.e. “Twitterjacking”. A great example of...
How to Grow Your Instagram Account in Five Steps
Instagram is big business in 2014, and not just for the photo-sharing social network or its parent company, Facebook. Many companies and self-employed professionals are...
#SMX West 2014 Recap: The Integration of Search and Social
The integration of search and social is extremely significant and two SMX sessions addressed the subject in varied ways. The first of two was focused...
Facebook Introduces New Company Page Design, Featuring New ‘Pages To Watch’ Section
Facebook announced yesterday they will be rolling out a new “streamlined” look for company Pages on the desktop version of their site. The new look...
#SXSWi 2014 Recap: Sales in Social: You Can Sell, But You Can’t Hide
This session was targeted mainly for salespeople who want to use social media as part of their sales strategy. It featured Jason Suen, Director of...
#SXSWi 2014 Recap: Reddit: You’re Doing it Wrong
Reddit is an online community that is completely user-driven. Posts and images are separated into subreddits based on various topics. Rohit Thawani, the Director of...
Pinterest Releases First Ever Transparency Report: US Government Has Asked Them For Data
Pinterest is following the lead of Google, Facebook, and Twitter by releasing their first ever transparency report detailing they have received requests from the US...
#SXSWi 2014 Recap: The Science of Predicting Earned Media
Hearing about how to predict earned media, which is ¨when the customer becomes the channel,¨ according to Forrester Research, was a packed room and featured...
#SXSWi 2014 Recap: High on Hashtags
The High on Hashtags session room was packed and standing room only and included a discussion and back and forth dialogue between Scott Fischler, the founder...
#SXSWi 2014 Recap: Craig Key Explains Why The Idea of Going Viral Sucks
Craig Key, the media director of agency space150, started this 2014 South by Southwest Interactive session by introducing the idea that trying to go viral...
Facebook Unveils A News Feed Redesign Focused Around What Users Like
Facebook announced they have begun rolling out yet another new look to their News Feed, this time they are listening to their users and giving...
5 Free and Awesome Tools To Use #Hashtags Wisely
The hashtag: what an incredible invention. Many people credit Twitter with its origination, but that isn’t true. It was used on programs like IRC long...
#SMSSummit Highlights: Practical and Tactical Social Media Strategy
At the beginning of February, I attended the Social Media Strategies Summit (SMSS) in Las Vegas. While I’ve attended a variety of social media conferences...
10 Mistakes We’ve All Made on Social Media (And How To Fix Them)
Mistakes happen to even the best of us – we know first-hand from the helpful comments informing us whenever there’s grammatical error. But, that’s just...
The SEJ x SMX West Speaker Interview Series: Lisa Buyer Explains How Women Can Rock in Tech
I had the opportunity to interview marketing experts who are speaking at SMX West as part of SEJ’s partnership with Third Door Media. Be sure to attend Lisa’s...
11 Simple Ways to Propel Your LinkedIn Profile into ‘All-Star’ Status
If you haven’t signed up for LinkedIn yet, consider the following: it’s the world’s largest professional network online with more than 467 million members in over...
How to Get More Followers on #Vine: Interview with Branden Hampton
In a recent interview from Startup Grind in Mountain View, California, Search Engine Journal’s Murray Newlands interviews Branden Hampton about using the video sharing app...
Twitter To Start Including Promoted Accounts In Search Results
Twitter announced the launch of a new feature today giving Promoted Accounts a more prominent home by including them in search results. Promoted Accounts are an...
See Who’s Posting From Your Facebook Page With Facebook’s Latest Feature
Facebook has quietly launched a new feature designed to make Page Managers accountable for their individual posts on a Facebook page. If you’ve ever managed...
Google Analytics Data Now Accessible From Your Google+ Page Dashboard
Daniel Waisberg, Analytics Advocate at Google, broke the news on his Google+ page yesterday that Google Analytics data can now be viewed from your Google+...
LinkedIn’s Blogging Platform Is Now Open To Users, Not Just Influencers
Ryan Roslansky of LinkedIn announced yesterday their publishing platform, which had previously only been available to LinkedIn “influencers”, is now available to regular users. When...
How Marketing on Vine Can Help Your Business
Ever since online social networking giant Twitter launched the short-video sharing platform Vine in early 2013, Internet marketers have been paying close attention to how...
Facebook To Acquire WhatsApp For $19 Billion in Cash and Stock
News broke this evening via a regulatory filing that Facebook is acquiring mobile messenger WhatsApp for $19 Billion in cash and company stock. Specifically, WhatsApp will be...
So Your Colleague Thinks He’s a Social Media Expert?
Back when I first got started with online marketing — in 2009 — it seemed everyone was keen on donning the label “social media guru”....
Starbucks & The Economist Admit To Using Google+ Mostly For SEO Benefits
The New York Times published a report last Friday dissecting the benefits of Google+; they believe Google benefits more than its users do, but also highlighted...
4 Ways to Capture B2B Leads from Facebook
Companies which operate under the business-to-business structure haven’t been quite so quick to embrace social media marketing as B2C companies have. However, there are an...
The @SMX West Speaker Interview: @RicDragon on Vision, ‘Good SEO’ and ‘Deep Content’
I had the opportunity to interview a few speakers on the MarketingLand track at SMX West this coming March as part of SEJ’s partnership with Third Door...
Facebook Delaying Launch Of Auto-Playing Video Ads In News Feed
As a follow up to story we published in December announcing the testing of auto-playing video ads in Facebook’s news feed, it may come as...
Klout Acquired By Lithium Technologies For Roughly $100 Million
Online publication Re/code has reported that Klout, the online social influence scoring platform, is set to be sold to social customer service company Lithium Technologies. The deal...