Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
How Can We Prepare for What SEO May Look Like In Future?
SEO has come a long way and will continue to evolve as search engines evolve. Here’s where to focus next.
5 Marketing Tips and Tricks From Top YouTube Channels
YouTube is a great place to find and connect with your audience. Check out these 5 important lessons from top-performing channels.
Google Redesigns ‘How Search Works’ Website
Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results.
5 Ways to Boost Your SEO With Third-Party Reviews
Third-party reviews can impact consumers’ expectations and search engine rankings alike. Learn 5 tactics to use reviews to boost your SEO.
Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit
Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies.
Ranking for Head Term Keywords
Google’s John Mueller answers a question about ranking for massive traffic head term keyword phrases
Google Wants to Fix Page Title Rewrites
Google’s Danny Sullivan hears the criticism of the recent page title rewrite update and suggests a way that it could be improved.
15 Conversion Copy Tips Every SEO Writer Needs to Know
Calling SEO writers! When you prioritize the needs of your audience in your content, you’ll please your readers and rank in Google. Here’s your how-to.
New Research Shows How to Win in Local Search
Research on millions of sessions and page views identified what traffic channels bring more sales and engagement
Google is Rewriting Title Tags in SERPs
Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag.
Google Bug Causing Issues With Images in Top Stories
Google’s Search Liaison, Danny Sullivan, reports that a bug in search results is causing images in Top Stories not to render properly.
4 Signs That Link Building Isn’t Right for Your Business
Link building just isn’t the right answer for all businesses, all the time. Recognize the warning signs and learn how to overcome them here.
The 15 Areas of SEO Knowledge You Must Master to Be Successful
SEO is complex and constantly changing. Master these 15 aspects of SEO to be successful and grow your expertise in the industry.
Site Migration & SEO: Common Mistakes That Hurt Rankings
Make sure your next site migration goes smoothly. Read on and learn how to avoid common pitfalls that can hurt your SEO efforts.
Darwinism & Google SERPs As Product: Revisiting How Search Works
New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO.
Google: It’s Normal for Pages of a Site to Not Be Indexed
John Mueller on why it’s normal for 20% of a site to not be indexed and the influence of overall site quality on indexing
Google: A ‘Site:’ Search Doesn’t Show All Pages
Google’s John Mueller says the results of a site: query are not a comprehensive collection of all a website’s pages.
How to Make the Right Landing Page Rank: A Complete SEO Checklist
The wrong landing page ranking impacts conversion and revenue. This checklist helps make sure the right landing page is ranking.
WordPress SEOPress Plugin Vulnerability
WordPress security company discloses an XSS Vulnerability affects SEOPress that could lead to a full site takeover
Which Google SEO Best Practices Matter for a New Affiliate Website?
Learn the do’s and don’ts of SEO for new affiliate marketing websites so you can optimize content for customers and Google alike.
How to Prove SEO ROI & Overall Business Impact
Reliable forecasting makes the difference between a compelling business case and a forgettable one. Learn how to create better SEO proposals here.
20 Ways to Get Deindexed by Google
It can be frustrating when Google removes your content from its index. These 20 practices can explain why Google chooses not to display some webpages.
A Guide to Google Search Console Reporting for SEO Agencies
If you want your SEO agency’s clients to renew their campaigns or increase their budgets, Google Search Console reporting can help you do it.
How 500 Error Codes Can Impact Google Indexing
John Mueller explains the circumstances that trigger Google to start dropping web pages from their index in response to 500 errors
How Search Engines Use Machine Learning: 9 Things We Know For Sure
We know that search engines are using machine learning in these 9 ways. Here’s what it means for SEO and digital marketing.
Can Being Crawled by Googlebot Desktop Cause Indexing Delay?
John Mueller was asked if getting crawled by Googlebot Desktop can explain why they’re suffering from delayed indexing
6 Ways to Optimize Your Product Review Pages for Google
Product reviews are essential for consumers, in Google’s eyes. Learn how to make yours stand out, rank higher, and convert more buyers.
Google Recommends This Core Web Vitals Audit Workflow
Google releases a recommended audit strategy targeting Core Web Vitals, as well as highlighting questions to ask and tools to utilize.
Google: Increase Discover Traffic with Max Image Preview Tag
Google published case study showing how a simple meta tag can increase clicks from Discover by over 300%
Web Accessibility for the Human Experience: When We Can Help
We should recognize opportunities to make digital product experiences more accessible. Learn how to take on this challenge and help.