It’s no secret that a top Google ranking is made up of 200+ components. But how can anyone keep up on those, ever? Four most crucial ones are a great starting point.
Mobile is not a trend anymore, it’s mandatory. Here’s a walkthrough of the most important steps to make your site mobile-first in 2017.
Let’s look at the key differences between Penguin 4.0 and previous updates, how those changes impact your website, and how to see if you’ve been impacted.
After January 10, 2017, sites with intrusive interstitials may not rank as highly. Here’s how you decide if your website is at risk.
Search engine crawling is one of those SEO factors that are paid surprisingly little attention. And yet, in any industry, crawl budget is something we can – and should – optimize for the SEO success.
End-of-the-year holiday season calls for strong web presence. This advice will help you make some quick fixes to your site and increase your online sales.
You could spend a lifetime tweaking your website and still find something. Regardless, here’s 15-minute website audit guide.
Depending on which type of marketer you are, there are seven end-of-the-year digital marketing factors that you need to prioritize.
Visual search might never replace text-based search, but in an industry that relies on images to appeal to its audience, it’s a trend to watch out for.
Most B2B and B2C businesses lack an effective social media management. Here’s a walkthrough of the most important social media “Dos” and “Don’ts.”
Your website needs traffic and your business needs conversions. That’s why you should focus on SEO metrics that helps achieve your business goals.
If you’re looking to start a business and reach a Russian-speaking audience, Yandex—not Google—is the way to go. Here’s what you need to know.
Let’s look at the differences between preparing to optimize for search engines that let users search via the spoken word versus the typed word.
In this post, we’ll dissect some popular Google Answer Box search results to help you learn how to optimize your site for different types of Answer Box.
Voice search is clearly on the rise and we’d be foolish to ignore this trend in the SEO industry. It’s time to stop thinking linearly about only text-based queries, and start talking about how we can optimize for voice searches as well.
In this post, Aleh Barysevich looks at the basics of influencer targeting and the tools you need to keep up in our noisy digital landscape.
With Armed Forces Day approaching, SEJ would like to acknowledge the digital marketers who have direct experience or who have family members with direct experience in the Armed Forces.
We’re not going to rehash how AI and machine learning work. Instead, we’re going to look at how SEOs should use this Google RankBrain in their SEO strategy.
Consumers say they hate pop-ups, yet sites continue to use them. That’s because, used well, they work. The key to success: Use them wisely.
Dark traffic is affecting your site and skewing your analytics, making it tough to figure out how your marketing is doing. Here’s how to deal with it.