Let’s look at the differences between preparing to optimize for search engines that let users search via the spoken word versus the typed word.
In this post, we’ll dissect some popular Google Answer Box search results to help you learn how to optimize your site for different types of Answer Box.
Voice search is clearly on the rise and we’d be foolish to ignore this trend in the SEO industry. It’s time to stop thinking linearly about only text-based queries, and start talking about how we can optimize for voice searches as well.
In this post, Aleh Barysevich looks at the basics of influencer targeting and the tools you need to keep up in our noisy digital landscape.
With Armed Forces Day approaching, SEJ would like to acknowledge the digital marketers who have direct experience or who have family members with direct experience in the Armed Forces.
We’re not going to rehash how AI and machine learning work. Instead, we’re going to look at how SEOs should use this Google RankBrain in their SEO strategy.
Consumers say they hate pop-ups, yet sites continue to use them. That’s because, used well, they work. The key to success: Use them wisely.
Dark traffic is affecting your site and skewing your analytics, making it tough to figure out how your marketing is doing. Here’s how to deal with it.
Let’s explore Facebook Instant Articles: how they work, what changes publishers have to make, and how those changes could affect SEO for their website.
After Google pulled the plug to its location settings, thought leaders have come up with a variety of creative solutions to get localized search result.
Arguably one of the most crucial aspects of on-page SEO is tags. But are they still as important and as effective in 2016 as they have been in the past?
Even as we find more sophisticated ways to advertise, we reach fewer people each year. Ad blockers resulted in $21.8 billion loss of global revenue in 2015.
SEO is a moving target and every algorithm update changes the playing field. This advice will help aspiring agents to land an SEO job in 2016.
With over a billion users and enough traffic, YouTube is the third most popular website globally. Here are five ways to improve your YouTube organic reach.
Let’s take a closer look at what the Knowledge Graph is, then move on to explain how you can best influence it to drive more visitors to your website.
As a small business owner building your first website or redesigning your existing one, you might wonder what makes a SEO friendly web design.
What’s cool about Google’s mobile-friendly update is it’s real time. So as soon as you update your site, you should gain or regain your SERP rankings.
Last year we shared an infographic about the greatest Social Media fails of 2012. The content was received […]
What makes a landing page work? Why do some landing pages get people to stay, convert, and get […]
Google In-depth articles is a new search result option introduced by Google in August 2013. Along with News, […]