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SEO For Tourism: How To Outrank The Competition & Get Found


Vacation dreams are closer to becoming a reality, and consumers are already making moves to plan their next, long-awaited trips.

Whether they’re booking tickets or shopping for suitcases, the first stop on their travel agenda is Google.

So, how do you ensure that your business is the one they’re seeing first?

Rachel Vandernick, Lead Consultant & Founder of The Vander Group, joined me on the SEJ Show to give you insights on positioning your brand to attract users from all angles and at every stage of the planning and traveling experience.

Discover how to make your business visible and take advantage of hospitality and tourism re-emerging out of a post-covid world.

This is the time to think about how you reimagine the customer experience.–Rachel Vandernick,13:19

That person might not be ready to book today, but they’re interested enough to stay connected with your brand.–Rachel Vandernick, 24:57

Very little of travel is in the click-buy or the click-book, and if you are only trying to generate content and improve rankings when you’re expecting people to book, you have missed an entire season of planning.–Rachel Vandernick, 19:23

00:00 – A little introduction on Rachel.
05:41 – Changes Rachel has observed in the travel search environment.
08:58 – Tips & techniques to a better market for local travelers.
15:55 – Ways to rank based on content.
20:31 – How difficult is it for travel & tourism companies to correctly attribute organic search?
30:01 – Tips for a yacht broker charter company.
36:48 – How important is it to get links from travel blogs or local guides?
39:24 – What are the differences in strategies between regular travel & luxury travel?
42:34 – Suggestions for small fledgling travel companies.
46:11 – A question on no-indexing individual tours for different sets of keywords.
53:18 – Experiences Rachel had on putting together topic clusters.

For more on SEO for Tourism, check out Rachel’s article that inspired this podcast.

Resources mentioned:

If you’re writing content to sell your business just from a search perspective, I think you’re missing the point of SEO.–Rachel Vandernick, 36:37

You want your consumer to have a good time. So make your content work hard for you, to nurture the customer experience, and to help lead them down the path to purchase.–Rachel Vandernick, 35:22

Whether you’re a local restaurant, maybe a privately owned hotel, there’s so much you can do to kind of get that jump on what the more significant corporate sites may be doing because you know what’s going on in your neighborhood.–Loren Baker, 57:18

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Connect with Rachel Vandernick

Rachel Vandernick is a growth marketing expert with ten years of experience in SEO, paid search, and influencer marketing.

She has deep experience in ecommerce marketing within the beauty, lifestyle, and travel spaces. Rachel is also a writer for Search Engine Journal and has spoken at paid search conferences worldwide.:

​​Connect with Rachel on LinkedIn:
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Connect with Loren Baker, Founder of Search Engine Journal:

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Category SEJ Show SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

SEO For Tourism: How To Outrank The Competition & Get Found

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