Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google Explains Alt Text for Logos & Buttons
Google’s Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images
Research Finds Evidence Of User Dissatisfaction With Google Results
Recently published research shows that about 30% of searchers on Google must repeat their searches because the first set of results weren’t satisfactory
10 Dos And Don’ts For Building A Successful Travel Website
When it comes to SEO, your website is the foundation on which your hard work rests. Here are 10 tips for building a travel website.
Buying Backlinks For SEO: Yes, This Is Still A Thing
Is paying for links worth the risk? In this piece, let’s take a closer look at the practice of buying and selling links for SEO.
Meta Tags: What You Need To Know For SEO
Optimize your web pages and the effort to get more clicks will pay off when you follow best practices with meta tags.
![SEO Data And New Opportunities [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/10/sejshow-featured-image-ep290-635b4f1bc8aa4-sej-760x400.webp)
SEO Data And New Opportunities [Podcast]
SEO data and SEO for home services are full of opportunities for those who take the plunge. Dmitrii Kustov explains how to do just that.
How To Get Your Site Indexed Before Launch & Why It Matters
Learn how to get your website indexed as quickly as possible when launching.
404 vs. Soft 404 Errors: What’s The Difference & How To Fix Both
Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them.
Google Pushes Universal Analytics 360 Sunset To 2024
Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4).
The State Of SEO: Survey Data To Plan Your Next Year In SEO
Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary.
3 Ways To Unlock Keyword Gold
Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs.
Why Tweet Comparing Google to Dying Mall Went Viral
Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search
How To Create Content Tagging Policies For News Publishers
Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication.
Backlinks: What They Are And How To Get Them
Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them.
How To Adapt To Google’s Helpful Content & Core Updates
Explore how you can improve existing content in the same ways you’re approaching new editorial content.
The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)
Learn how to make your website load faster to benefit your users, boost your visibility in search, and get more organic traffic from Google.
Google On The Use Of Stock Photography
Google podcast discusses stock photography and sets the record straight about the impact on web and image search
Is It Better To Direct To A New Subpage Or A Popup Page?
Understand how your visitors consume your content so you can help them navigate your site successfully.
Is Google Okay With Minor Tweaks To Machine Translations?
Google answers whether machine-translated content with only minor editing changes is still good enough.
NESS 2022: How This News SEO Conference Shaped A Community
Journalists, editors & SEO professionals – looking to upgrade your knowledge in the field? NESS is an online conference you can’t miss!
4 Questions To Ask When Your Content Doesn’t Convert Globally
Not sure why you’re missing the mark on your international, locally-translated content? Discover the real reasons why they’re not converting through a global lens.
AMP: Is It A Google Ranking Factor?
Here’s what the evidence says about AMP’s impact on search results and its connection to other ranking factors.
Google Shopping Searches On Desktop Get More Visual
Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images.
What Is Organic Search?
Learn about organic search and how to implement it using different techniques such as keyword research, content optimization and creation, and more, for your business.
Google On Image Filenames & A Surprising SEO Mistake
Googlers discuss best practices about image filenames and reveal a surprising image SEO mistake to be aware of
Google Spam Algorithm Update Rolling Out on October 19, 2022
Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages.
How Can Resellers Create Linkable Assets & Build Better Links?
Investing in link-worthy assets will pay off in the long run. Here’s how to start building them as a reseller business.
Spelling & Grammar: Are They Google Ranking Factors?
Is there a direct relationship between spelling and grammar and search rankings? Here’s what the evidence says.
5 Ways SEO Experts Are Winning In Local Search With Automated SERP APIs
Learn how SEO pros are automatically discovering actionable search insights with SERP APIs and SERP scrapers to win top positions on SERPs.
Google Reveals Top Search Trends For Halloween 2022
Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website.