Email Marketing: An In-Depth Guide
Learn how to harness the power of email marketing with our guide. Build a successful email campaign to reach, engage, and convert your target audience.
Ben Steele
Follow Me
Education
Expertise
Favorite Tools
About
SEO content writer and editor for 6+ years. Formerly a live theater professional. Bumbling through fatherhood. I’m fascinated by how we communicate experience and intention through language, which is why I love SEO.
Articles
Why Making A Good YouTube Video Is Hard (For Businesses)
Discover the secrets of creating compelling YouTube videos for your business. Learn how to attract audiences when producing your own videos and foster creativity.
Voice Search SEO: How Does It Work?
Stay ahead with voice search SEO. Understand the rise of voice assistants and how they are changing the way people search.
YouTube SEO: How To Rank Higher On YouTube
Maximize YouTube SEO with expert tips on video ranking. Enhance your brand’s online presence and tap into the 2.5 billion monthly active users on YouTube.
Bad & Toxic Backlinks You Should Avoid
Avoid the pitfalls of bad and toxic links in SEO. Learn effective link building strategies and how to vet service providers.
SEO Experts Gather for a Candid Chat About Search [Podcast]
Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure...
The 11 Best Digital Marketing Courses Free & Paid (2024)
Learn SEO and online marketing with the best digital marketing courses. Choose from a range of free and paid options to start your career.
29 Must-Have Features For Ecommerce Websites
Discover essential ecommerce website features for 2024 including mobile-friendly navigation, engaging videos, verified reviews, and more to boost your online store’s success.
Building A Lead Generation Plan
The secret to successful B2B content marketing? Building trust with valuable content. Discover strategies on how to nurture subscribers, build relationships, and generate high-quality leads.
Wayback Machine: 5 Alternatives To Try
Don’t rely on the Wayback Machine alone. Discover these top alternatives for archiving websites and preserving online history.
New Developments In PPC: Experts Weigh In
Learn about the latest developments in PPC and get expert tips for staying ahead in the ever-evolving digital landscape.
Entities & Ontologies: The Future Of SEO?
Get up to speed with the fundamentals of Entities, Schema, Algorithm machine learning advancements for SEO with excerpts from our SEO Trends 2024 ebook.
PPC Experts On AI In PPC: Potential & Limitations
Discover the latest trends in AI-powered PPC campaigns. Get expert insights on the benefits and limitations of using AI tools in your online marketing strategy.
PPC Experts Weigh In On CPC Inflation
Elevated CPC inflation costs don’t have to stifle success. Boost ROI with expert advice from our PPC trends ebook on how to maximize campaigns.
Navigating SEO Disruption According To Experts
Discover expert analysis on upcoming disruptions in SEO and stay ahead of the game. Read an excerpt from SEJ’s SEO Trends 2024 ebook.
SEO Experts: Prepare For Search Generative Experience With “Search Experience Optimization”
Be the expert! Find out what advantages Search Generative Experience (SGE) offers for SEO and the implications for traffic and revenue with these insights.
SEO Experts On Helpful Content: It’s Bigger Than You Think
Google’s algorithms consider sitewide signals based on the helpfulness of your site. Learn how with insights from SEJ’s Trends 2024 ebook.
Last Year’s Google Ranking Factors Changes, Explained
Understand Google’s ranking factors changes from last year with this excerpt from SEJ’s ebook. Learn how Google uses systems & signals to determine query ranks.
Top 5 Video Editing Tools: Pros And Cons
When it comes to editing video, you’re spoiled for choice with free software around. We’ve listed the pros and cons to help you decide quickly.
Google Ad Grants: A Guide For Nonprofits
Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization.
YouTube Analytics: How To Find & Analyze Data
Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide.
YouTube AdSense: How To Get Started
Not sure how to sign up for a YouTube Partner Program or AdSense? Start earning from your YouTube videos with this easy step-by-step guide.
Four-Day Work Week: Pilot & Early Challenges [An SEJ Case Study, Part 1]
We’re about halfway into the program (with some kinks) but the overall sentiment is positive. Take a glimpse into how it’s going for SEJ.
“Ancient Apocalypse”: How SEO Is Helping Archaeologists Debunk Conspiracy Theories
SEO professionals have the capability to aid scientists against misinformation. Learn how search engines rewarded pages that debunked conspiracy theories on “Ancient Apocalypse.”
The State Of SEO: Survey Data To Plan Your Next Year In SEO
Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary.
UX & SEO: Strike The Right Balance. Achieve Maximum Results [Ebook]
Ready to upgrade your web presence and boost results? Our new UX & SEO ebook has everything you need to know.
7 Best SEO Certifications: Are They Worth It?
Every day is a new opportunity to learn in the ever-evolving SEO industry. Check out these 7 courses, including learning outcomes, duration, and pricing information.
Learn To Increase Your Visibility With Real Estate Content Marketing [Ebook]
If you’re ready to build a comprehensive real estate marketing strategy across multiple channels, this ebook can show you how to get you started.
How To Win At Retargeting [Ebook]
Learn how to capture the right people, with the right intent, at the right time. Download your free ebook to start learning this process.