About

Dan Smullen is Head of SEO with Mediahuis Ireland where he provides strategic leadership to the companies SEO initiatives, training and day to day News SEO operations. Dan has an MBA with a specialism in Marketing from the prestigious Dublin Business School. Before specialising in News SEO and working in house on Ireland's largest media websites including the Irish Independent and the Belfast Telegraph, he was a key member of the Wolfgang Digital SEO team who won Best SEO Agency at the 2019 Search Engine Land Awards. SEO is Dan's passion and sharing insights into strategies so that he can help others is what he loves to speak about at industry conferences such as Brighton SEO, and the News and Editorial SEO summit. Despite loving the art and science of SEO, he prefers to shop and read offline due to the time he wastes analysing each and every search engine results page.

I am awesome at

SEO, International SEO, Mobile SEO, Technical SEO, News SEO, Paywall SEO

Favorite Tools

SEMRush, MOZ, Ahrefs, DeepCrawl, Google Analytics, ContentKing, RankSense, Copyscape, Medium, Google docs

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