This guide to news SEO will equip you with a quick keyword research framework to win in Google’s top stories.
Dan Smullen, News SEO Consultant from Dublin, Ireland has an MBA with a specialism in Marketing from the prestigious Dublin Business School. Before specializing in News SEO and working in house on Ireland’s largest media websites including the Irish Independent and the Belfast Telegraph, and currently in the sports industry with Betsperts Media & Technology Group he was a key member of the Wolfgang Digital SEO team who won Best SEO Agency at the 2019 Search Engine Land Awards. SEO is Dan’s passion and sharing insights into strategies so that he can help others is what he loves to speak about at industry conferences such as Brighton SEO, and the News and Editorial SEO summit.
Here are 6 pitfalls you need to avoid to successfully optimize your site for Google News, the most popular news aggregator.
Redesigning your news site? Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture.
Discover the tagging best practices and innovative tactics top publishers use to improve search visibility and the discoverability of content.
Looking for author bio writing tips? Learn why it’s important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here.
Independent News & Media’s Head of SEO shares the results of testing the impact of AMP on Top Stories, Google Discover, and organic search rankings.