Daniel Smullen, Author at Search Engine Journal

About

Dan Smullen, News SEO Consultant from Dublin, Ireland has an MBA with a specialism in Marketing from the prestigious Dublin Business School. Before specializing in News SEO and working in house on Ireland’s largest media websites including the Irish Independent and the Belfast Telegraph, and currently in the sports industry with Betsperts Media & Technology Group he was a key member of the Wolfgang Digital SEO team who won Best SEO Agency at the 2019 Search Engine Land Awards. SEO is Dan’s passion and sharing insights into strategies so that he can help others is what he loves to speak about at industry conferences such as Brighton SEO, and the News and Editorial SEO summit.

Articles

How To Use ChatGPT For Keyword Research

From ChatGPT keyword prompts and how it compares to traditional keyword research tools, learn how to use this powerful tool to your advantage.

14 min read
99K Reads
Apr 19, 2023

SEO For News: Complete Top Stories Keyword Research Guide

This guide to news SEO will equip you with a quick keyword research framework to win in Google’s top stories.

16 min read
13K Reads
Nov 16, 2022

Avoid These 6 Common Google News Optimization Mistakes

Here are 6 pitfalls you need to avoid to successfully optimize your site for Google News, the most popular news aggregator.

11 min read
8.4K Reads
May 20, 2022

Homepage Design & Linking Strategy For Publishers [SEO Case Study]

Redesigning your news site? Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture.