Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions.
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question.
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale.
Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them.
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation.
YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform.
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score.
Not sure what to do about low-performing landing pages? Here are two simple campaign metrics that can help you categorize and improve any landing page.
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April.
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution.
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how.
Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19.
Google’s recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them?
Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine.
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns.
No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking.
Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here’s what you need to know.
Use this Google Ads pacing dashboard to get KPI goals, daily progress, and historic trends in an automated, easy-to-share Data Studio report.
Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes – no coding required!
It’s time to revisit our ad testing best practices. Here’s a step-by-step guide on how to A/B test responsive search ads (RSAs).
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here’s what you need to know.
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals.
Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look.
Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level.
Here are the top 10 PPC trends you need to know to execute successful advertising campaigns in 2022, according to 23 PPC experts.
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more.
Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy.
The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need.
For the first time in over a year we’re offering you the chance to save on sponsored articles! Offer available until midnight tonight.