Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Microsoft Advertising Introduces New Features for Shopping Campaigns
Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help save time and gain more insight.
Better Product Group Management, Scripts & More Coming to Microsoft Shopping Campaigns
More efficient product group management and new time-saving features are rolling out to Microsoft Shopping campaigns.
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How to Advertise on LinkedIn: A Beginner’s Guide
Read this guide to learn how you can make the most of LinkedIn advertising.
Google is Expanding Shopping Ads to Gmail
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.
Google Chrome Expands Ad Blocking Efforts to Ads Within Videos
Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos.
12 Alternative PPC Books Every PPC Marketer Needs to Own
Looking for books about PPC marketing? Here are 12 of the best you can read right now.
Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss
There is a crucial conversation on automation and data that the PPC industry needs to have right now. Here’s why.
10 Tools for PPC Managers That Have Nothing to Do With PPC
These 10 non-PPC tools can help boost your efficiency when managing paid search campaigns.
8 Ways to Drive More Calls – & Better Call Quality – with Paid Search
Here are eight ways to drive more calls with PPC, all while improving call quality.
Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More
Updates to Microsoft Advertising include a broad rollout of responsive search ads, clearer performance reporting, and expanded text ads changes.
All Google Ads Campaigns to Utilize Standard Delivery As of May 2020
Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, & Hotel campaigns.
How to Measure Success in PPC Campaigns With & Without Conversion Data
Here’s how you can measure the success of your paid search campaigns with or without conversion data.
How to Use Paid Search & Social Ads for Promoting Events
Discover how to promote your business’s special events or time-sensitive activities through paid search and social advertising.
Paid Media & Privacy: What’s Changing & What It Means for Marketers
Privacy is changing everything for paid media campaigns. Find out why and what marketers should focus on instead.
Auditing & QA: Preventing GDN & YouTube Disasters
Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.
11 Amazon Advertising Mistakes to Avoid in 2020
Discover 11 simple Amazon advertising mistakes that could be costing you thousands of dollars and simple ways to avoid them.
Top 10 Must-Try PPC Tactics for 2020
Want your paid search campaigns to be effective? Here are 10 must-try tactics to boost your PPC performance.
How to Leverage First-Party Data to Boost PPC Performance
Discover how exactly first-party data can be used to power PPC campaigns and improve results.
Google Ads Makes Parallel Tracking Mandatory for Video Campaigns
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory.
Google Changes the Look of Paid and Organic Search Results on Desktop
Google’s rolling out an updated look for paid and organic search results on desktop, bringing it inline with mobile results.