Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Google Ads Makes Changes To Automated Extensions
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions.
How Can I Build On SEO Knowledge To Be Better In PPC?
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question.
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Google Search Ads 360 Updated: Here’s What’s New
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale.
![The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-276x244.jpg)
The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]
![The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-100x100.jpg)
Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them.
7 Ways To Segment Your Audience For Successful Retargeting
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation.
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The Complete Beginner’s Guide To YouTube Video Advertising
YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform.
Google Ads Introduces New Recommendations For Discovery Campaigns
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score.
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How To Appraise & Optimize Any Landing Page By Campaign Performance
Not sure what to do about low-performing landing pages? Here are two simple campaign metrics that can help you categorize and improve any landing page.
Google Ads Performance Max Replaces Smart Shopping & Local
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April.
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Google Sunsets FLoC, Announces New Topics API Solution
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution.
How To Drive Facebook Leads Via Phone Calls
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how.
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Google Ads Introduces New Experiments Page
Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19.
How Much Can You Trust Recommendations In Google Ads?
Google’s recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them?
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9 Tips To Help Your B2B Google Ads Campaigns Shine
Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine.
PPC Audience Strategy: Targeting vs. Observation (With Examples)
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns.
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Google Ads: How To Improve Lead Quality Without Backend Data
No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking.
Here’s How Meta Is Changing Facebook Ads Targeting For 2022
Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here’s what you need to know.
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The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)
Use this Google Ads pacing dashboard to get KPI goals, daily progress, and historic trends in an automated, easy-to-share Data Studio report.
How To Use Google Sheets For Web Scraping & Campaign Building
Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes – no coding required!
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How To A/B Test Responsive Search Ads: Step-By-Step With Tips
It’s time to revisit our ad testing best practices. Here’s a step-by-step guide on how to A/B test responsive search ads (RSAs).
Programmatic Ad Exchange Trafficked Ads To Children & Violated Geolocation Preferences
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
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How To Think More Creatively About PPC
Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here’s what you need to know.
Google Ads Allows Stock Photos For Image Extensions
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals.
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Should You Use Seller Ratings In Your Google Ads Campaigns?
Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look.
Nostalgia Marketing & What We Can Learn From John Lewis Ads
Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level.
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10 Most Important PPC Trends To Know In 2022
Here are the top 10 PPC trends you need to know to execute successful advertising campaigns in 2022, according to 23 PPC experts.
4 Updates To Google Ads Performance Planner
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more.
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How To Use Google Ads For Shopify Success
Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy.
Health & Wellness Advertising Tips To Drive Holiday Sales
The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need.
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SEJ Sponsored Post Sale Ends Tonight
For the first time in over a year we’re offering you the chance to save on sponsored articles! Offer available until midnight tonight.
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