Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend
A member of the search marketing community tweeted allegations of misrepresentations by a Google Ads salesperson. Danny Sullivan responded with help.
14 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
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What Search Marketers Need to Know About Criteo’s Retail Media Platform
Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get started
Search Marketing Year-End Audit Tips
A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here’s how to do it right.
Profit per Click: What It Is & Why You Should Track It
Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that.
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How to Optimize Universal App Campaigns
These five optimizations enable you to take control and get the most out of your Google Universal App campaigns.
Dynamic Search Ads: Uncover Purpose-Themed Keyword Opportunities
Are your ads product-centric or people-centric? Learn how to use Dynamic Search Ads to uncover purpose-themed search queries.
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Try These PPC Strategies for Your B2B Business in 2021
If you’re using the exact same PPC tactics you were deploying in December 2019, the new year is the perfect time to try something new.
How to Restructure Google Ad Accounts Without Wiping out All Your Data
Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes.
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Black Friday’s High Stakes Ad Environment in 2020
2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.
The Agency Guide to Surviving Next Year’s Black Friday Week
The aftermath of the holiday rush often leave agencies exhausted – but this doesn’t have to be the case. These four tips can help.
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How to Win in Competitive & Costly PPC Environments
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.
How to Boost PPC ROI with Call Tracking & Conversation Intelligence
Learn how and why PPC advertisers should leverage conversation tracking today and why Google’s call tracking feature won’t cut it.
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Google Ads’ Smart Bidding Enhances Predictions & Insights
Google Ads’ Smart Bidding is adding additional transparency around the data it uses to make account bidding decisions.
YouTube Launches Audio Ads to Reach Music & Podcast Listeners
YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player.
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9 PPC Mistakes That Impact Success
Are your PPC campaigns set up for success? Learn the top factors that can hold back paid search performance and how to address them.
3 Important Considerations for Your PPC Leads
Leads from paid search not converting to sales? Look into these three points if your lead gen campaigns are not working the way they should.
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How to Use Google Ads Keyword Forecast Tool for Predictive Keyword Research
Learn how the Google Ads Keyword Forecast Tool can help you narrow down future potential for any keywords in SEO and paid media.
Why Your PPC Agency Might Push Back on Your Requests
It’s the job of your PPC agency to question requests that run counter to your goals – even if they sound logical on the surface.
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Search Ad Spending is Growing in 2020 Despite Pandemic
Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer.
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