Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
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How to Track Offline Conversions from Your Google Ads
Here’s how to track Google Ads conversions for interactions happening outside your website.
Google Ads Officially Announces Rollout of Lead Form Extensions
Google confirmed it’s rolling out lead form ad extensions, a feature that was recently spotted in testing.
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Google Ads Changes How ‘Placements’ Data is Displayed in Reports Editor
Google Ads is updating the ‘Placements’ column in Reports Editor with the same data displayed in campaigns and ad groups.
Microsoft Advertising Launches a Preview of its New Redesign
Microsoft Advertising is in the process of redesigning its interface and is giving users a chance to join a preview.
5 PPC Trends to Get Ready for in 2020
Here are five PPC trends coming up in 2020 and how you can get ready for them.
Why AI Will Be a Key Part of Your Team, Not a Replacement
Discover how AI can help PPC managers optimize performance across different channels, beat competitors, and maximize success.
Google Ads Brings New Sets of Data to Shopping Campaigns
Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases.
4 Insider Search Tips to Influence Holiday Shoppers
Get some helpful insights to help you reach and influence online searchers this upcoming holiday season.
Google Ads to Improve the Optimization of App Campaigns
Google Ads is improving the way it tracks the performance of app campaigns.
Google Ads Rolls Out 2 New Tools for Responsive Search Ads
Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages.
What Google SafeSearch Teaches Us About Doing Better PPC
Discover how automation layering can help advertisers better manage PPC campaigns.
Search, Social & Connected TV: Why Connected TV Is the Next Big Ad Opportunity
Discover what makes Connected TV an effective performance channel and why you should integrate it into your marketing strategy.
Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros
The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals.
Google Ads is Testing New Lead Form Extensions
Google Ads is testing a new way for businesses to capture customer information with lead form extensions.
Google Ads Improves “By Conversion Time” Reporting With New Columns
Google Ads is improving its ability to improve on conversions by the time they occurred with new columns in reports.
![Audience Targeting in Paid Search with Amy Bishop [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep-168-276x244.jpg)
Audience Targeting in Paid Search with Amy Bishop [PODCAST]
![Audience Targeting in Paid Search with Amy Bishop [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep-168-100x100.jpg)
Amy Bishop of Cultivative talks about audience targeting in paid search and what PPC marketers can do to succeed.
Study Predicts Google’s Search Ad Revenue Will Drop While Amazon’s Grows
A forecast on US ad spending predicts that Google’s share of search revenue will drop over the next two years.
Google Brings Virtual Makeup Try-on to YouTube Masthead Ads
Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup.
Google Ads Introduces 2 New Ways to Target Users in Google Search
Google Ads is rolling out two new ways to reach your target audiences in Google Search.
7 Unexpected Tips That Will Make Your Facebook Ads More Effective
Here are seven Facebook advertising tips that will help you take advantage of the new world order of Facebook ads.
