Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
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Ad Group Best Practices: How to Create & Structure Your Ad Groups
These best practices will help you set up campaigns and ad groups effectively for a better account structure.
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies
New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
How to Upgrade Your PPC Reporting Process to Avoid Common Traps
Preparing PPC reports is a necessary evil. Consider these five tips to upgrade your paid search reporting process.
What to Do When Amazon Sales Cannibalize Your Ecommerce Sales
Here are two ways to reduce the impact of your success on Amazon to your website sales.
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What Are Keywords & How They Work in PPC
Read this guide to understand how to use keywords in your paid search campaign effectively.
What Is Click-Through Rate & Why CTR Is Important
Learn what click-through rate is, what a good CTR is, and how it impacts ad rank and Quality Score.
How to Do PPC Keyword Research in 2019
Here’s a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money.
What Is Quality Score & Why It Matters
Here’s why Google uses Quality Score, how they calculate it, and how PPC advertisers can improve it.
8 Dos & Don’ts of Search Audiences
The dos and dont’s of audiences for Google Ads have changed. Here’s what you need to know.
How to Develop Your PPC Strategy
A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and how to accomplish them.
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness
Here are the advertising tactics you can use to target customers at the top of the purchase funnel.
The 8 Best PPC Ad Networks
Which PPC ad platform is right for your business? Here are eight of the top PPC advertising platforms today.
9 Tips to Drive More Profit with Your Remarketing Campaigns
Considering investing in remarketing or already investing? Maximize your returns with these nine tips.
7 Powerful Benefits of Using PPC Advertising
These seven powerful reasons will sell your boss or client about the value of PPC advertising.
5 Reasons You MUST Spend Money Outside of PPC
Here are five reasons why you should be alarmed if your client’s business rests solely on PPC.
What Is PPC & How Paid Search Marketing Works
This post will introduce you to everything you need to know about paid search marketing (pay-per-click advertising).
Google Ads Will Recommend Which Columns to Add to Reports
Google Ads has a new “recommended columns” feature, which will highlight columns of data that are worth paying attention to.
Google Ads to Provide Users With More Assistance After Ad Disapprovals
Google Ads is introducing a better solution for letting users know when ads are removed for policy violations.
Google Ads’ Smart Segmentation Feature Can Identify Users Who are Most Likely to Buy
Google is rolling out new ad units for mobile games and introducing new ‘smart segmentation’ technology.
How to Optimize Google Ads When Average Position Disappears
These metrics can replace ‘average position’ on Google Ads and help you better optimize your PPC account.