Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
Smart Bidding in Google Ads: An Up-to-Date Guide
Here’s a four-step process for implementing Smart Bidding in your paid search strategy.
Google Marketing Live Day 1: Everything You Need to Know
Here’s your first look at six new ad formats and new measurement and reporting features, announced at Google Marketing Live.
54% of Podcast Listeners Likely to Buy From Brands They Hear Advertised
A report on podcast listeners reveals over half are likely to consider buying from a brand advertised on a podcast.
What to Expect From Your New PPC Agency
Here are six things you can expect when you first start working with a PPC agency.
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Google’s Smart Shopping Campaigns Can Be Optimized for In-Store Visits
Google will soon allow retailers to optimize Smart Shopping Campaigns for store visits and display their local inventory information.
Google Confirms it Will Show Ads on its Mobile Home Page
Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers.
How to Use Personas to Boost Your PPC Performance
While often underutilized, personas can actually boost your PPC campaigns. Follow these tips to leverage personas for paid search.
Google Ads App Can Now Create More Types of Ads On-the-Go
Google unveiled some updates to the Google Ads app which will let users create more ads and manage more campaigns.
Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons
Google Ads now lets advertisers download reports directly into Google Sheets. Learn the pros and cons of this new integration.
Google Ads Reporting is Currently Delayed Until Further Notice
Reporting data for Google Ads and AdSense is currently delayed as a result of a bug discovered on April 30.
24% of Search Marketers Are Now Running Responsive Search Ads
Responsive search ads (RSAs) are catching on quickly with search marketers after being introduced less than a year ago.
Google Display & Video 360 Helps Marketers Protect Their Brand
Google is introducing new ways for marketers to protect their brand while running Display & Video 360 campaigns.
Microsoft Advertising Introduces Sponsored Products
Microsoft Advertising, formerly Bing Ads, is introducing new product offerings: Sponsored Products and an update to the Microsoft Audience Network.
Microsoft Advertising is the New Bing Ads
Bing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform’s offerings.
Bing Ads Will No Longer Serve Entities With Destination URLs By the End of 2019
Bing Ads is notifying users about upcoming changes to destination URLs that begin rolling out in August.
6 Tips to Improve Your PPC Landing Page Experience (& Quality Score)
Want to improve your landing page experience? Focus on your users. Use these top tips to optimize your landing pages.
Google Reportedly Tolerated Spam on Non-Search Products
Ex-Googler tweets how and why Google tolerated spam on it’s non-search side of products.
How to Make Google Search Partners Work for You
Here are some best practices that will help improve your performance in the Google Search Partners network.
Is Conversion Lift the Future of Attribution?
Stop building complicated attribution models. Learn how conversion lift tests can help you measure your digital advertising performance.
