Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
Google Makes YouTube Masthead Ads Available to All Advertisers
Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets.
Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions
Microsoft Advertising is updating its dynamic search ads with longer titles and an addition description field.
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Microsoft Ads Launches ‘Experiments’ Feature for Testing Campaign Changes
Microsoft Advertising is rolling out a new feature that will allow advertisers to confidently test campaign changes.
Amazon Advertising: The 2019 Guide
Amazon Ads has changed since last year. Here’s an up-to-date guide with everything you need to know.
Paid Search is Still the Dominant Digital Ad Channel in 2019
A new study shows paid search is still the top digital ad channel as far as advertisers’ budgets are concerned.
New Data Reveals How Much Brands Are Paying Influencers
Sponsored content from social media influencers is getting more expensive, with video content commanding the highest price.
How to Use Technology to Optimize, Automate & Win
Here are six ways technology can help you optimize, automate, and win with your paid media campaigns.
Google to Discontinue the AdSense App for iOS and Android
Google is deprecating the AdSense app for iOS and Android in the coming months.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1153076705-276x244.png)
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1153076705-100x100.png)
Marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.
Google to Display Customer Photos in Shopping Ads
Google is rolling out a feature that will allow retailers to display customer photos in Google Shopping ads.
Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations
Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
7 Hidden PPC Features You Probably Don’t Know About
Check out these seven PPC features that are generally hidden within Google Ads and Microsoft Ads campaigns.
SEO vs. PPC: A Few Forgotten Truths
These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Ad Reporting Discrepancies: What to Do When Your Data Doesn’t Match
Here’s what you can do when data doesn’t line up between your online advertising platforms.
Profit-Driven PPC Management in Practice
Here’s how you can manage and optimize your PPC campaigns for profit.
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results
Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.
Google Expands the Distribution of App Ads
Google Ads is expanding the distribution of app ads, which will now show up more often on iOS devices.
6 Tips You Need to Get SEM Forecasting Right
These six tips will help guide your decision-making process and get your SEM forecasting right.
Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector
According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year.