Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Google Ads to Start Hiding Some Search Query Data
The announcement sparked spirited debate and real-life examples from managers who are concerned about further loss of PPC control.
Remember When Keywords Mattered Most in PPC? Well, That’s Changing
Keywords in SEM are starting to serve less value. Learn what’s causing this change and where you can shift your focus instead.
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Microsoft Ads Rolls Out Redesign of Management Interface
Advertisers will likely find this interface very familiar, and a welcome change for efficiency.
How to Make LinkedIn Lead Gen Forms Work for Your Brand
Looking to attract more qualified B2B leads on LinkedIn? Follow these tips to make sure your LinkedIn lead gen forms are set up for success.
How to Create Paid Search Offers That Are Actually Profitable
Need to create paid search offers that don’t just convert, but sell? This step-by-step process gives you the structure to maximize profits.
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Advertising for Cavemen: Exploring the Psychology of PPC Ad Copy
Discover how centuries-old human psychology principles can be remixed for proven success with today’s paid search customers.
The Most Common Way PPC Ad Budget Is Wasted
Some Google Ads accounts are doomed from reaching their potential right when they launch. The common culprit? Definitions of a conversion.
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Paid Social & Paid Search: How to Have A Happy Marriage
Learn how to use what you know about your paid social audience to further improve your paid search results – and vice versa.
Bumper Ads: Your Six-Second Secret Weapon
Thinking of creating bumper video ad campaigns on Google Ads? Follow these four principles to turn them into a powerful new tool for your brand.
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What’s the Best PPC Bidding Strategy?
Want to know which is the “best” bidding strategy for your PPC campaign? Start by learning each strategy’s objective, function, and pros and cons.
How to Improve the Profitability of Your Display Ads Right Now
Search marketers and display advertisers are losing millions of dollars to click fraud. Learn how you can detect the problem and fight back.
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5 Amazing Google Ads Tools You Need to Use
As Google Ads continues to evolve, so do the tools Google provides. Here are five tools within the platform to try out.
Google Ads Advertisers Can Now Capture Leads From YouTube
Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.
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Google Ads Rolling Out Multiple Updates to App Campaigns
App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.
Privacy, Personalization & PPC
Discover how PPC marketers can strike the balance between data privacy and personalization using audience segmentation and targeting.
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Facebook Ads vs. Google Ads: Which Is Better?
Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads.
15 Ways to Optimize a Paid Search Campaign
There are many levers to pull in paid search that will get your results going in the right direction. Here are 15 of them.
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8 Engagement Triggers to Leverage in PPC Campaigns
Use these engagement triggers to step up your remarketing (and prospecting) game with engaged audiences over simple page views.
CPM vs. eCPM vs. RPM: What’s the Difference?
Confused about CPM, eCPM, and RPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.
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6 Simple & Effective Google Display Network Tips
Leverage Google Display Network to catch customers while they’re in action. Use these six tactics to reach a wider audience with GDN.
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