Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
How Agentic Browsers Will Change Digital Marketing
With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement.
Anthropic Research Shows How LLMs Perceive Text
Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word.
Google Labs & DeepMind Launch Pomelli AI Marketing Tool
Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses.
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself
Strategic insights on building custom GPTs for SEO, focusing on product thinking, cultural nuance, accessibility, and aligning AI workflows with business outcomes.
The AI Search Visibility Audit: 15 Questions Every CMO Should Ask
Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.
Trust In AI Shopping Is Limited As Shoppers Verify On Websites
An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying.
Microsoft Locks In OpenAI Partnership Through 2032
Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B
AI Is Breaking The Economics Of Content
The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior.
AI Search Blueprint: Entity Maps, Structured Data, IndexNow & The Basics
We know how overwhelming it can be to keep pace with rapidly-changing SEO strategies, especially with AI switching up the rules faster than ever. This...
OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk
OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place.
AI in SEO: 5 Essential Tactics To Be Seen & Trusted On New SERPs
Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines.
The Brands & Campaigns That Won Black Friday 2024
The data shows Black Friday winners earned attention early, aligned with consumer research, and turned humor into measurable performance.
The Same But Different: Evolving Your Strategy For AI-Driven Discovery
The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever.
10 ChatGPT Alternatives You Can Try In 2025
Looking for ChatGPT alternatives? Discover the best options that offer video translation, prompt assistance, and more.
Holiday Email Deliverability: 4 Expert Tips To Reach More Inboxes
Boost your email deliverability this season with insights on how to safeguard your inbox placement effectively.
OpenAI Releases Shared Project Feature To All Users
ChatGPT’s shared projects feature is now available globally across all plans.
Microsoft Updates Copilot With Memory, Search Connectors, & More
Microsoft’s Copilot Fall Release adds new features, including search improvements, memory, connectors, and more, rolling out now.
Measuring When AI Assistants And Search Engines Disagree
As AI assistants shape how information is retrieved, hybrid search becomes the key to ensuring your content remains part of the conversation.
Google’s New BlockRank Democratizes Advanced Semantic Search
Google’s new BlockRank AI ranking method could make advanced semantic search accessible to everyone.
AI Assistants Show Significant Issues In 45% Of News Answers
A cross-market study of 2,709 AI-assistant responses found 45% had significant issues and 81% had some issue. Gemini had the most issues with sourcing.
Brave Reveals Systemic Security Issues In AI Browsers
Brave disclosed security vulnerabilities in AI browsers that could let malicious sites access user banking and email accounts.
OpenAI Launches ChatGPT Atlas Browser For macOS
OpenAI launched ChatGPT Atlas, a browser built around ChatGPT with unified search tabs, agent mode, and more. Available now on macOS.
The Impact Of AI Mode On SEO – Analysis Of 10 Studies
What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown.
Maximizing AI Visibility: How to Win Mentions & Citations in Answer Engines
Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO.
Wikipedia Traffic Down As AI Answers Rise
Wikimedia says human pageviews are down after revising bot detection, citing AI search and social platforms as likely factors.
Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight
A showdown between AEO/GEO versus SEO yields a surprising insight about AI visibility tactics.
17 Data Reports That Every SEO Should Be Tracking in 2026
A practical reference for marketers who want to connect reliable market data with strategic SEO and investment decisions.
Timeline Of ChatGPT Updates & Key Events
Key ChatGPT updates mapped for marketers, highlighting AI-driven trends that helped shape search behavior and visibility strategies.
How To Win Brand Visibility in AI Search: AIOs, LLMs & The New SEO Landscape
Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success.
AI Is Rewriting Local Search: How Multi-Location Brands Can Win Now
Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025.