In this pilot episode of Search Engine Nerds, Kelsey Jones is joined by Zeph Snapp to talk about best practices for creating Spanish versions of websites. Zeph and Kelsey discuss what you need to do before getting started, whether translating content is better than creating new content, and what to keep in mind when it comes to international SEO.
Are you looking to hire a marketing agency or consultant but unsure what your budget should be? Are you a marketing agency or consultant thinking about raising your rates to be more at par with the rest of the industry? We’ve got pricing insights for you based on the results of a digital marketing industry pricing survey.
Thinking of investing on digital marketing tools or software to up your game? Unsure how much your monthly spend should be? Want to know which tools are worth spending on? We polled the SEJ Twitter community to get insights on their approximate monthly spend for digital marketing tools and the #SEJSurveySays results are in.
We’ve got double the fun this week with a second #SEJLive session! Mindy Weinstein joined us, giving tips and tricks on creating engaging content for those less-than-exciting industries.
We’ve got another SEJ Live session for you! This week, #SEJLive was joined by Purna Virji to talk about the past, present, and future of voice search.
SEJ Live is back! Last week, #SEJLive was joined by Jenny Halasz to talk about everything mobile — from a mobile-friendly website to the mobile-first index and mobile SEO.
Is your link building campaign just not cutting it? Are you out of strategies to make it work or don’t know how to gauge your campaign’s success? Join SEJ ThinkTank in partnership with Page One Power for a 45-minute webinar and Q&A session to learn about link building metrics and how to effectively manage them.
SEJ Founder Loren Baker joined SEJ ThinkTank on February 8th to share link building strategies for those less-than-exciting industries. Check out this post for a full recap of his presentation, including slides and a video.
In this new working world and with the constant changes in technology, how do we keep ourselves from burning out? Kathleen Garvin and Amanda Russell join Marketing Nerds to share their insights on how to avoid burnout in this digital age.
Has your site been affected since Google’s roll out of its mobile interstitials penalty? We’ve got insights in our latest #SEJSurveySays poll results.
How does a brand find the “why” behind the “what” with social media insights? In this episode of Marketing Nerds, Caitlin Rulien is joined by John Donnelly III of Crimson Hexagon to chat about better understanding what customers are saying on social media.
Kevin Rowe, Founder and CEO of Rowe Digital, joined the SEJ ThinkTank on January 25th to share effective link building strategies. This is a full recap of his presentation, including a video.
Amazon and e-commerce expert Robyn Johnson joins Kelsey Jones to share the latest insights and best practices for Amazon SEO.
In this episode of the Freelancers Forum series, SEJ editors Kelsey Jones and Danielle Antosz share tips for moving from a hustle mentality of fear to one of time management and triumph.
There’s no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos and videos has introduced several new functionalities such as links, live video, and stickers. This time around, Instagram is focusing on businesses by bringing ads and insights to Stories.
In this episode, SEJ’s Social Producer, Caitlin Rulien, chats with Noelle Federico of Dreamstime.com. They discuss brands who are rocking Instagram, how to gauge success, and apps to help along the way.
2016 has seen an increase in fake news stories, especially on Facebook where posts can go viral and spread like wildfire. Facebook has introduced the Facebook Journalism Project in an effort to support journalism and promote a healthy news environment.
2017 is here! You may be thinking of where to put your hard-earned money, and whether to spend more, less, or the same on your digital marketing activities for 2017. Find out the results of our latest #SEJSurveySays poll and take a look at what to focus on to make the most of your investments in 2017.
Kelsey Jones speaks with Simon and Edward from Blue Array on what the upcoming Mobile Interstitial Penalty from Google is, how to check to see if your site has been affected, and how a mobile-first world has affected UX.
Erin Robbins of Ginzametrics talks with SEJ Executive Editor Kelsey Jones about why sales and marketing should actually work together, and how the personal relationship building of sales is something that could serve digital marketing departments better.