There’s no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos and videos has introduced several new functionalities such as links, live video, and stickers. This time around, Instagram is focusing on businesses by bringing ads and insights to Stories.
In this episode, SEJ’s Social Producer, Caitlin Rulien, chats with Noelle Federico of Dreamstime.com. They discuss brands who are rocking Instagram, how to gauge success, and apps to help along the way.
2016 has seen an increase in fake news stories, especially on Facebook where posts can go viral and spread like wildfire. Facebook has introduced the Facebook Journalism Project in an effort to support journalism and promote a healthy news environment.
2017 is here! You may be thinking of where to put your hard-earned money, and whether to spend more, less, or the same on your digital marketing activities for 2017. Find out the results of our latest #SEJSurveySays poll and take a look at what to focus on to make the most of your investments in 2017.
Kelsey Jones speaks with Simon and Edward from Blue Array on what the upcoming Mobile Interstitial Penalty from Google is, how to check to see if your site has been affected, and how a mobile-first world has affected UX.
Erin Robbins of Ginzametrics talks with SEJ Executive Editor Kelsey Jones about why sales and marketing should actually work together, and how the personal relationship building of sales is something that could serve digital marketing departments better.
As host of Janes of Digital and part of the Bing Ads Global Community Engagement team, Frances Donegan-Ryan speaks with Kelsey Jones on how talking about issues in race, gender, and diversity in our industry can make us stronger, as well as what to do when you see harassment happening.
Instagram has just released two new features for Stories. The ephemeral photo and video sharing feature has added stickers and hands-free video recording for its 600 million users.
Facebook continues to enhance its Live experience. After the recent announcement of Live 360 videos, Facebook is adding another dimension: audio. The social media giant announced its launch of Live Audio, a new way to go Live on Facebook.
If you’re laying out some last-minute marketing strategies, you may be thinking of different types of media — earned, owned, or paid — that you can leverage to get the best results next year. So which of these media can give you the best return in 2017? We have the answers for you based on our latest #SEJSurveySays poll results!
Yes, you read that right: Instagram now has 600 million users. In the six months since the photo-sharing company announced that it has reached the half-billion mark, another 100 million users have been added. Brands and businesses now have 100 million more reasons to increase their Instagram presence.
In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI.
It’s a week full of video launches! After Instagram’s debut of live video in the U.S. and the addition of 360 video to the Facebook Live experience comes Twitter’s launch of live video. Starting today, you can #GoLive on Twitter.
Video is one of the search marketing trends to look forward to so now would be the perfect time to add video to your marketing strategy. But what’s the best platform to publish videos? Look no further because we’ve got answers from our #SEJSurveySays poll!
Facebook has announced the addition of 360 video to the Facebook Live experience. Facebook’s 360 videos and live feature were announced over a year ago, and integrating them seemed inevitable as demand for engaging, immersive, and interactive content continues to rise.
Instagram has made its live video feature available to its U.S. users. Instagram’s live video allows users to broadcast a video in real-time on Instagram Stories.
Learn more about the current state of the content marketing ecosystem from content marketers themselves in this infographic by CopyPress.
In this episode of Marketing Nerds, Kelsey Jones was joined by Brody Dorland, co-founder of DivvyHQ, to talk about how to craft a content marketing strategy, what types of content you should be creating for your industry, and how to repurpose your content.
Keyword ranking reports are a measure of success for your keyword strategy and SEO campaigns. They may be essential, but do SEO marketers really send them out to clients? This post has results from our #SEJSurveySays poll on whether or not SEO marketers send keyword ranking reports to clients.
When it comes to marketing, it’s all about how we talk to each other. Geoffrey Colon joined SEJ Executive Editor Kelsey Jones to discuss how communication and emotion affect marketing and the impact of voice search on our industry.