By auditing your content, you can stop wasting your efforts on things that don’t produce results and put your energy into avenues that will drive your business forward. When performing a content audit, it’s important to do things correctly. Here are some common mistakes to avoid when performing a content audit.
As a retailer, setting your prices can be the most difficult part of your business. An often overlooked option to zero in on the perfect price: split testing. Here are a few ideas and hypotheses to get you started on the path to price perfection.
The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Read on to learn how to split test for successful campaigns.
Google Analytics is the unchallenged champion of the online data game, but it can’t do everything. To get the full picture, you have to combine it with other tools and services. Here’s where to look to bridge the gap between Google Can and Google Can’t.
Do you really need rich snippets? Only if you want to be found, stand out, and convert. And the best part? It’s much easier than you think it is. Find out why you need them and how to get started today.
Attending even one digital marketing conference can keep you on the cutting-edge of industry news and innovation. When making your 2017 professional plans, these are conferences you’ll want to mark on your calendar.
Before making changes to your strategy, it’s important to take the time to gather customer insights—but from where? This article reviews 10 surprising ways to source those insights, power-up your growth, and improve customer engagement.
Want to reach a broader customer base to show off the experience and lifestyle that your brand has to offer? Get creative by mixing up your offline and online marketing efforts. These proven methods will grow, reach, and lift your brand without adding the major expense of traditional offline marketing.
The technology was a novelty when Siri first came on the market, but now we have Google Voice Search, Alexa, and many other voice search technologies to choose from. This article will help you stay ahead of the game and make the most of voice search for SEO.
Google has a lot more in its arsenal than just algorithms to encourage you to follow their Webmaster Guidelines. Here’s an explanation of possible penalties, and how you can recover fast.
The technology was a novelty when Siri first came on the market, but now we have Google Voice Search, Alexa, and many other voice recognition technologies to choose from. If you want to stay ahead of the game and make the most of voice search for your search engine optimization, it’s time to start today.
Sometimes, your company may just be growing beyond what a freelancer can reasonably handle.
There’s more than clicks to count when considering your customers. Evaluating the sentiment in their responses can help in all areas of your business.
Cultivating customer data is critical for determining effective marketing campaigns. Now it’s easier than ever before. These sources are some of the best.
Content marketing is more than just posting and re-purposing. Learn how skyscraper content just might be the missing piece in your marketing strategy.
Microsoft recently acquired LinkedIn for $26.2 billion. While there are reasons to incorporate LinkedIn into your marketing mix, here are some benefits.
Brick and mortar retail is a fairly complex business. But if you study what they excel in, you can make changes that improves online conversions.
Content marketers who stand out are those with expertly-tuned skillsets. If you want to get serious results, here are the ten skills you need to master.
Thinking of starting your first remarketing campaign? Here is a step-by-step guide to launching your first remarketing campaign today.
Social content is a cross between social media and content marketing. Aaron Agius shares five ways you can expand content marketing using social content.