Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
5 Reasons Why Chatbots Need to Be Part of Your Social Strategy
Here are the biggest reasons why you need to make social media chatbots part of your social media strategy.
Digital Growth Hacking Strategies for Companies on a Tight Budget
Learn six digital growth hacking strategies you can try out that might just do wonders for your company.
How to Create Content That Targets Each of Your Audiences
Learn how to provide value to your main audience without alienating other possible audiences that could become your “A-Audience” down the line.
5 Marketing Automation Tips to Boost Conversions
Looking for ways to drive more conversions and revenue? Learn how automating your email campaigns can do just that.
Building Loyalty: 7 Web Design Strategies to Earn Your Audience’s Trust
There are many web design and optimization strategies out there, but one that is underrated is creating trust with your audience. Learn how to create...
7 Ways to Convert Website Visitors into Subscribers
Want more customers? Get more subscribers first! Here are seven tips to help convert your website visitors into subscribers.
Google May Now Remove Personal Medical Records From Search Results on Request
Google has quietly updated its content removal policies with a line that states it may now remove personal medical records.
Google’s Latest Easter Egg: Fidget Spinners!
Google is getting in on the fidget spinner craze with its very own virtual device embedded into search results.
7 Uncommon Conversion Rate Optimization Tactics
Getting quality traffic but not converting them into sales? Here are next-level tactics to step up your CRO game.
How Amazon’s New Brand Registry Helps Protect Your Brand
Amazon has launched their new brand registry program. Learn how to use it to protect your brand on Amazon today.
Google Tops List of Global Brand Rankings
Google has topped the BrandZ global rankings list for the second year in a row.
How to Integrate AI Into Your Digital Marketing Strategy
AI is the new normal. Don’t get left behind. Here are ways to integrate AI into your digital marketing strategy.
Why Focusing on SEO Alone Isn’t Enough
Your SEO will be more effective when it complements your social and content marketing strategies.
Bing Makes it Easier to Find Chat Bots
Bing has released an update designed to make it easier to find chat bots.
Bing Custom Search: A New Site Search Solution from Bing
Bing has introduced a new, commercial-grade site search tool called Bing Custom Search.
What the Heck Is a Chatbot & How Can It Improve Your PPC Strategy?
You’ll need every competitive advantage you can get to drive conversions with PPC. Learn how chatbots can help your PPC!
Bing to Integrate Chatbots into Search Results
Microsoft will have bots on the Bing home page, and developers will be able to create their own as well.
Bing to Explain the Meaning Behind Its Home Page Images
Bing will begin to explain the meaning behind its Image of the Day.
The 7 Things You Must Know about the Psychology of Calls to Action
Want to create a click-worthy call to action? Use some basic psychology to create more compelling calls to action.
Can Call Tracking Solve the Last-Click Attribution Problem?
Want to better understand your customers and increase conversions? Then call tracking technology is a must-have.
Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey
A new Google survey reveals what today’s teens think are the coolest brands.
![SEOs Not Hot on Website Chatbots? [POLL]](https://www.searchenginejournal.com/wp-content/uploads/2017/04/Depositphotos_116414300_1600x840-760x400.webp)
SEOs Not Hot on Website Chatbots? [POLL]
How many marketers are using chatbots on their websites? Find out what our Twitter community said for this #SEJSurveySays poll question.
Google Introduces Verified Customer Reviews, Retires Trusted Stores Program
Google is retiring its Trusted Stores program while introducing a brand new way to gain customers’ confidence.
Do You Have These Tools in Your Marketing Toolbox?
A marketer is only as good as the tools they have access to. Make sure your toolbox is chock-full of the best.
6 Tips for Success in SMS Marketing
SMS message marketing, or text message marketing, is becoming increasingly popular, and for good reason. Texts are opened more frequently than emails!
7 Ways You Screw Up Your Email Marketing
Tired of getting poor ROI from your email marketing campaigns? Make sure you’re not making these seven email marketing mistakes.
6 Ways to Increase Soft Conversions Before the Sale
All too often, marketers focus solely on the hard conversion — making the sale. There are ways to get customers to soft convert or show...
How to Use Split Testing to Optimize Your E-Commerce Store’s Prices
As a retailer, setting your prices can be the most difficult part of your business. An often overlooked option to zero in on the perfect...
SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation
Rhea Drysdale joined #SEJLive to talk about understanding your brand’s reputation through reputation marketing. Rhea also gave examples of companies doing reputation marketing right and...
How to Increase Your E-Commerce Conversion Rate Using Google Analytics
Is your online store having trouble converting sales? Here’s how to increase your e-commerce conversion rate using Google Analytics.