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Why Discover success depends on outperforming expected early performance, and how entities, headlines, and images shape long-term credibility.
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ChatGPT To Begin Testing Ads In The United States
OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer independence, and ad placement.
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This week’s SEO Pulse highlights the implications of Google handling more of the journey, from discovery to checkout, inside its own ecosystem.
PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions
PPC Pulse recaps Google’s latest budget controls, AI-driven offer testing, and expanded eligibility rules for Shopping promotions.
10 Remarketing Lists To Boost PPC Performance
Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory.
WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data
WordPress membership plugin vulnerability exposing Stripe payment setup data affects up to 10,000 websites.
Google Health AI Overviews Cite YouTube More Than Any Hospital Site
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ChatGPT To Begin Testing Ads In The United States
OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer independence, and ad placement.
WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data
WordPress membership plugin vulnerability exposing Stripe payment setup data affects up to 10,000 websites.
Google Health AI Overviews Cite YouTube More Than Any Hospital Site
A study of 50,807 German health queries finds Google AI Overviews cite YouTube most, as Google pulls some health summaries after a Guardian report.
All In One SEO WordPress Vulnerability Affects Over 3 Million Sites
A vulnerability in the popular AIOSEO plugin affecting up to 3 million sites is in addition to the six found in 2025.
Survey: Publishers Expect Search Traffic To Fall Over 40%
A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand.
YouTube Expands Monetization For Some Controversial Issues
YouTube is updating advertiser-friendly guidelines so some non-graphic videos on “controversial issues” may be eligible for full monetization.
SEO Pulse: UCP Debate, Trends Gets Gemini, Health AIO Concerns
This week’s SEO Pulse highlights the implications of Google handling more of the journey, from discovery to checkout, inside its own ecosystem.
Survey: Publishers Expect Search Traffic To Fall Over 40%
A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand.
SEO Is No Longer A Single Discipline
Duane Forrester explains why SEO still has a core, but no longer fits into a single lane as discovery multiplies across systems and interfaces.
Building A Brand Is Not A Strategy, It Is A Starting Point
“Build a brand” is incomplete advice. This article explains how SEO actually contributes to visibility, trust, and long-term demand.
![What Google SERPs Will Reward in 2026 [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/01/2-1-397-760x400.webp)
What Google SERPs Will Reward in 2026 [Webinar]
The Changes, Features & Signals Driving Organic Traffic Next Year Google’s search results are evolving faster than most SEO strategies can adapt. AI Overviews are...
Search Marketing’s Insight Gap: When Automation Replaces Understanding
Learn why automation without strategic interpretation creates an insight gap, and how marketing leaders can close it.
ChatGPT To Begin Testing Ads In The United States
OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer independence, and ad placement.
PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions
PPC Pulse recaps Google’s latest budget controls, AI-driven offer testing, and expanded eligibility rules for Shopping promotions.
10 Remarketing Lists To Boost PPC Performance
Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory.
Why Paid Search Foundations Still Matter In An AI-Focused World
Foundational strategy remains the quiet force behind whether automated campaign models elevate results or compound inefficiencies.
5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026
Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets.
10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026
PPC experts share hard-earned lessons on automation limits, Performance Max misuse, post-click differentiation, and why judgment now matters more than levers.
AI-Generated Content Isn’t The Problem, Your Strategy Is
AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted.
Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)
An analysis of 2025’s most emotionally effective holiday ads shows why nostalgia, warmth, and human storytelling still outperform spend.
Ask An SEO: What Is The Threshold Between Keyword Stuffing & Being Optimized?
This week’s Ask an SEO addresses where keyword optimization ends and keyword stuffing begins in modern search and AI-driven systems.
The Future Of Content In An AI World: Provenance & Trust In Information
Learn about the future of search AI and trust in information in an evolving digital landscape focused on transparency and authenticity.
Five Ways To Boost Traffic To Informational Sites
Five expert strategies for increasing visitors to informational sites and outperforming competitors.
The Click Economy Is Over: How AI Search Is Forcing Publishers To Rethink Revenue
Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy.
JANUARY EBOOK HIGHLIGHT
SEO Trends 2026
In this year's SEO Trends 2026, we've compiled expert advice and predictions on:
- How to build SEO strategies that outlast algorithm turbulence
- Why AI content quality, not quantity, now determines ranking success
- The new rules for gaining visibility in a zero-click search environment
- How to create audience-first content that earns trust and conversions
YouTube Expands Monetization For Some Controversial Issues
By Matt G. Southern
YouTube is updating advertiser-friendly guidelines so some non-graphic videos on “controversial issues” may be eligible for full monetization.
Social Media Trust Is Breaking Down (And How You Can Rebuild It)
By Donna Almonte
Bots, fake reviews, and undisclosed AI are eroding trust on social media, creating a competitive advantage for brands that prioritize authenticity and real human experience.
Reddit Introduces Max Campaigns, Its New Automated Campaign Type
By Brooke Osmundson
Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers.
Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)
By Greg Jarboe
An analysis of 2025’s most emotionally effective holiday ads shows why nostalgia, warmth, and human storytelling still outperform spend.
Do Faces Help YouTube Thumbnails? Here’s What The Data Says
By Matt G. Southern
A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche.
Search & Social: How To Engineer Cross-Channel Synergy
By Chelsea Alves
Search and social now operate as a single ecosystem where shared signals, audience insights, and unified workflows drive stronger visibility and trust.