B2B Buyers Trust Peers Over AI Chatbots, Report Finds
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Lead volume used to feel like the ultimate growth metric. In today’s market, it can create wasted spend, stalled pipelines, and internal strain instead of...
How to Decide Between Traditional SEO and AI Search AI search is dominating the conversation right now. Every marketing leader is hearing the same thing:...
AI search changed how people find you, click on you, and convert. Here’s what the Q1 data says and how to build your Q2 plan.
A study of U.S. workers finds 14% report “brain fry” from AI overuse. Marketing had the highest rate at 26%.
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted.
Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising.
A study of U.S. workers finds 14% report “brain fry” from AI overuse. Marketing had the highest rate at 26%.
Google’s John Mueller shared the Disavow File Domain Directive which disavows entire Top Level Domains (TLDs) but cautioned about using it.
Google’s head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search.
Google’s AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles.
Google’s John Mueller confirmed that most sites don’t need to use a disavow file but if you need to be sure, do it.
NanoClaw’s creator says Google ranks a fake website above his project’s real site despite 18K GitHub stars, press coverage, and structured data setup.
Lead volume used to feel like the ultimate growth metric. In today’s market, it can create wasted spend, stalled pipelines, and internal strain instead of...
How to Decide Between Traditional SEO and AI Search AI search is dominating the conversation right now. Every marketing leader is hearing the same thing:...
AI search changed how people find you, click on you, and convert. Here’s what the Q1 data says and how to build your Q2 plan.
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted.
Google’s John Mueller shared the Disavow File Domain Directive which disavows entire Top Level Domains (TLDs) but cautioned about using it.
In SEO Pulse: AI Overview citations drift further from traditional rankings as AI search expands and platforms clarify how content appears in AI answers.
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse.
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently.
This week’s PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax.
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding.
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted.
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy.
YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI.
Identify the new content failure mode that reveals the utility gap, leading to unseen quality content on AI platforms.
In this 3 hour, 3 session event, you’ll learn how to adapt strategies for AI search to drive visibility, sustainable growth and revenue.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
By Chelsea Alves
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation.
From Article to Short-Form Video That Holds Attention
By Matt G. Southern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
LinkedIn Shares What Works For AI Search Visibility
By Matt G. Southern
LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact.