Top 10 Business Benefits Of Content Marketing
Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business.
15 SMS Marketing Trends Every Local Business Marketer Needs to Know
Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing.
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Google’s E-A-T: Busting 10 of the Biggest Misconceptions
There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here.
Top 5 Reasons Why You Need a Social Media Manager
A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why.
YouTube SEO: Auto Chapters Now A Source Of Metadata For Search
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.
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Instagram Collabs: Team Up & Boost Engagement
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user.
PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest
Pinterest has caught the eye of financial technology giant PayPal, to the extent that a $45 billion offer is reportedly on the table.
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Google For Creators Is Here To Help Publishers Get Found & Make Money
The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence.
What Google’s Indexing Looks like From Discovery to Ranking
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue
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Checking Your Page Size for SEO: A Complete Guide
Learn about checking your page size for SEO, including tips, tools, best practices, and why it’s important.
How Google Analyzes Web Page Content and Weights It
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted
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16 Reasons Why Social Media Is Important To Your Company
Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands.
Crawl Errors & Crawl Budget: Are They Google Ranking Factors?
Are Crawl Errors a Ranking Factor? We’ve tapped into Google’s documents to fact-check and find out. Read about it here.
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IndexNow Elicits Mixed Reactions Including Skepticism
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing
Instagram Adds More Demographic Insights For Businesses
Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more.
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5 New Google Quality Rater Guidelines Updates & Why They Matter
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more.
YouTube Announces Live Shopping and CTV Product Updates
Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments.
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Google Alerts Not Working, Here Are 3 Free Alternatives
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives.
Tracking Update Could Net Apple Billions In Search Ads Revenue
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions.
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How To Spy On Competitors With Python & Data Studio
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio.
20 Great Search Engines You Can Use Instead of Google
Looking for more privacy or an ad free search experience? In this post, we’ll introduce 20 alternative search engines to use beyond Google.
Top 14 Benefits of Social Media for Your Business
Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms.
10 Effective Tactics to Defeat Internet Trolls
Trolls may be the bane of the internet, but they shouldn’t ruin your day. Learn to purge online trolls and prevent them from returning.
Website Accessibility & the Law: Why Your Website Must Be Compliant
Designing for inclusion and website accessibility isn’t just for compliance – it is a good business decision to make. Learn why here.
How To Spy On Competitors With Python & Data Studio
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio.
12 Completely Outdated SEO Practices You Should Avoid
It’s best to stay updated on best practices and tactics. These 12 outdated SEO practices can cause more harm than good for your brand.
Google on Using CSS to Hide Internal Links
John Mueller points out the larger SEO problem inherent in using CSS to hide internal links
YouTube Shorts: An Introductory Guide
YouTube’s quick and entertaining video format did very well in its first year. Here’s everything you need to know about YouTube Shorts.
Google’s New Best Practices For Writing Page Titles
Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results.
16 Reasons Why Social Media Is Important To Your Company
Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands.
5 On-Site SEO Factors That Matter Most
What’s the difference between SEO factors and ranking factors, and which on-site factors are most important to optimize?
WWW vs. non-WWW: Which is Better for SEO?
Does using www vs. no www have an impact on the SEO of your website? What do search engines prefer? Read on to find out.
The Smart Marketer’s Guide to Google Alerts
Google Alerts is a flexible free tool every marketer should know. Learn how to use it and get a step-by-step guide to getting started.
10 of the Worst SEO Mistakes Even the Experts Make
Even longtime SEO experts can slip up now and then. Here are 10 of the worst mistakes you can make when doing SEO.
Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage
Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened