Explaining The Great Decoupling To C-Level
Clicks are down. Impressions are up. Welcome to The Great Decoupling. Here's what that means for your brand visibility.
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Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar]
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now.
Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
Faulty conversion tracking can tank PPC campaigns. Here’s how to fix the seven most common Google Ads tracking issues hurting your performance.
New Google AI Mode: Everything You Need To Know & What To Do Next
Get your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance.
LLM Visibility Tools: Do SEOs Agree On How To Use Them?
LLM tools appear to be gaining maturity, though there are differing views on what should be tracked..
Study: Google AI Mode Shows 91% URL Change Across Repeat Searches
A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.
Google’s John Mueller: Core Updates Build On Long-Term Data
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals.
LLM Visibility Tools: Do SEOs Agree On How To Use Them?
LLM tools appear to be gaining maturity, though there are differing views on what should be tracked..
Study: Google AI Mode Shows 91% URL Change Across Repeat Searches
A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.
Google’s John Mueller: Core Updates Build On Long-Term Data
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals.
Google’s Trust Ranking Patent Shows How User Behavior Is A Signal
Google’s trust ranking patent suggests that user behavior can influence how search results are ranked.
Google: Many Top Sites Have Invalid HTML And Still Rank
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead.
DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data
Germany is pursuing a ban on DeepSeek due to alleged illegal transfers of user data to China.
Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar]
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now.
New Google AI Mode: Everything You Need To Know & What To Do Next
Get your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance.
LLM Visibility Tools: Do SEOs Agree On How To Use Them?
LLM tools appear to be gaining maturity, though there are differing views on what should be tracked..
Google’s John Mueller: Core Updates Build On Long-Term Data
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals.
Keywords Are Dead, But The Keyword Universe Isn’t
In this week’s Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and content priorities.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site.
Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
Faulty conversion tracking can tank PPC campaigns. Here’s how to fix the seven most common Google Ads tracking issues hurting your performance.
The Strategy Gap: Social Video Is Not PPC Video
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.
Google Launches Offerwall To Expand Monetization Options
Google’s new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your revenue strategy?
Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era
Google AI Mode redefines search with memory and conversation, prompting marketers to rethink ads, targeting, and monetization strategies.
How To Save PPC Campaigns From Poor Conversions & Wasted Budget
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Sales copy works best when it reflects your brand. This article covers practical ways to align your messaging across platforms.
The Intersection Of Video SEO And Social Media: Tactics To Win
Your video strategy isn’t working unless it’s search-friendly. Get real tactics to boost visibility where it matters.
How To Increase Google Discover Visibility Naturally Using These Ranking Signals
Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact your content visibility.
How LLMs Interpret Content: How To Structure Information For AI Search
LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity.
Master Your Message If You Want To Create Better Brand Content
Messaging makes or breaks content marketing. Build a voice that resonates, write with purpose, and turn casual readers into loyal customers.
AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.
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JULY EBOOK HIGHLIGHT
The State Of AI in Marketing
Inside The State Of AI in Marketing Report, You’ll Learn To:
- Maximize AI ROI by understanding and focusing on where AI performs best.
- Choose smarter AI tools with insights into which platforms marketers trust and use most.
- Streamline workflows by adopting top-performing strategies where AI is actually providing real value.
- Overcome AI adoption hurdles by understanding the largest barriers (hint: it’s not job loss.)
- Implement actionable AI strategies right now, based on what’s working across the industry.
SEJ Show + Podcast
Local Strategies: How Better Online Reputation Drives Revenue
January 30, 2024
YouTube Tests AI Features To Improve Search & Discovery
By Matt G. Southern
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.
YouTube Analytics Updated With Saved Reports & New Interface
By Matt G. Southern
YouTube updates Advanced Mode in Studio Analytics with saved reports, a simplified layout, and built-in performance tools for creators.
TikTok Ban Delayed Again, Will Remain Active Until September
By Matt G. Southern
TikTok gets third 90-day extension, staying active until Sept 17 as ownership talks continue.
YouTube Reports 200 Billion Daily Views For Shorts Format
By Matt G. Southern
YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership.
YouTube Begins Showing Posts In The Shorts Feed
By Matt G. Southern
YouTube is now showing Posts in the Shorts feed, giving creators a new way to expand their reach.
Social Media As A Customer Service Tool: Trends And Best Practices
By Chelsea Alves
Social media has become a frontline customer service channel. Here’s how brands can meet rising expectations and respond with care, speed, and strategy.