Google Business Profile Optimization For The Financial Vertical
Develop a unique optimization strategy for your financial brand. Here are the best practices you should follow for GBP.
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Twitter Introduces New Appeal Process For Suspended Accounts
Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement.
Google’s Insights On Robots.txt, Semantic HTML, & Rel-Canonical
Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags.
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Identity & Custom User Experiences – How ID Helps Convert [Podcast]
How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode.
Sitelink Assets (Extensions) Best Practices & Examples
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads.
7 Content Marketing Best Practices In 2023
While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic.
Yoast SEO Founder: WordPress Admin Interface Is “Simply Bad”
Joost de Valk says “This is how we lose CMS market share to companies like Wix”
Twitter Introduces New Appeal Process For Suspended Accounts
Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement.
Google’s Insights On Robots.txt, Semantic HTML, & Rel-Canonical
Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags.
Yoast SEO Founder: WordPress Admin Interface Is “Simply Bad”
Joost de Valk says “This is how we lose CMS market share to companies like Wix”
Is ChatGPT Use Of Web Content Fair?
A review of ethical concerns regarding how ChatGPT and other large language models use web content without attribution
Google Updates Discover Follow Feed Guidelines
Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements
Meta Reinstates Trump to Facebook & Instagram
Meta lifts two year ban on former president Trump, promises that guardrails will impose heightened penalties for new violations of policy
Google’s Insights On Robots.txt, Semantic HTML, & Rel-Canonical
Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags.
Is ChatGPT Use Of Web Content Fair?
A review of ethical concerns regarding how ChatGPT and other large language models use web content without attribution
Sustaining A SaaS Brand & Organic Channel During A Recession
For subscription-model-based businesses such as yours, pivot your SEO strategy to maintain performance and return on investment using this guide.
Google Updates Discover Follow Feed Guidelines
Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements
Wayback Machine: 5 Alternatives To Try
Whether you’re searching archived content for political or competitive reasons, check out these 5 free alternatives to Wayback Machine to find what you need, fuss-free.
Mobile SEO: How To Optimize Your Site For Any Device
Learn the top 8 ways to make your site mobile-friendly so you can reduce your bounce rate and increase your ranking on SERPs.
Identity & Custom User Experiences – How ID Helps Convert [Podcast]
How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode.
Sitelink Assets (Extensions) Best Practices & Examples
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads.
8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit
The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations.
Google Ads Down For Advertisers, Google Confirms
Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here.
Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites
Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month.
Key Insights From TikTok In The What’s Next 2023 Trend Report
Find out how to reach consumers with the right kind of content to engage and excite in TikTok’s What’s Next 2023 Trend Report.
7 Content Marketing Best Practices In 2023
While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic.
8 Content Writing Tips From Experts In 2023
It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts’ advice.
How To Avoid Plagiarism: Don’t Devastate Your Writing Career
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Video Marketing: An In-Depth Guide For Every Business Owner Today
Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals.
Interactive Content: 10 Types To Engage Your Audience
Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience.
What Is Newsjacking: 5 Examples That Get It Right
Gain more positive brand awareness when you newsjack a trending topic correctly. Read on to get inspired by 5 successful examples from various brands.
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JANUARY EBOOK HIGHLIGHT
SEO Trends 2023
Download our ebook, SEO Trends 2023, for direct insights and tips straight from these experts on how to succeed at SEO in 2023.
- Learn where the biggest and most impactful changes may happen and how the experts recommend you respond.
- Understand the core best practices of SEO to insulate yourself from updates and trends.
- Learn how experts are preparing for uncertain economic times ahead.
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SEJ Show + Podcast
Creative Intelligence And Its Role In Online Advertising
January 2, 2023
Twitter Introduces New Appeal Process For Suspended Accounts
By Matt G. Southern
Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement.
Where Are The Advertisers Leaving Twitter Going For The Super Bowl?
By Greg Jarboe
The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here’s what you should know.
Meta Reinstates Trump to Facebook & Instagram
By Roger Montti
Meta lifts two year ban on former president Trump, promises that guardrails will impose heightened penalties for new violations of policy
Facebook Marketing: An In-Depth Guide For Beginners
By Brian Frederick
Avoid blowing through your budget and use the world’s most popular social media platform for your brand with this complete guide.
Twitter Rolls Out Search Keywords Ads To All Advertisers
By Matt G. Southern
Twitter rolls out a new ad unit, “Search Keywords Ads,” allowing users to promote sponsored tweets in search results to reach a wider audience.
LinkedIn’s New Feature Can Help You Find Must-Read Newsletters
By Matt G. Southern
LinkedIn’s new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends.