Customer Lifecycle Goals: The Good, The Bad, The Ugly
Decide whether Google Ads Customer Lifecycle Goals fit your business, and avoid settings that inflate ROAS or exclude valuable prospects.
Latest
International SEO For Publishers: How To Succeed Across Borders
A single .com works for The Guardian because of brand power. For most news publishers, separate country-code domains are the strategy that holds up.
How To Find The Sources Shaping AI Answers In Your Industry
Trendos’ Gintare Rimolaityte explains how to map AI citation sources by industry and engine, identify competitor gaps, and turn an audit into content and outreach...
Shopify CEO Warns AI ‘Slop Grenades’ Shift Work To Coworkers
Shopify CEO Tobi Lütke says unreviewed AI output is landing on coworkers. Freelance marketplace data shows demand for AI cleanup work rising elsewhere too.
Google Lighthouse Adds Audit For AI Agent Resource Discovery
Lighthouse 13.5 adds an audit for AI agent resource discovery, but its checks differ from the latest ARD proposal.
Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven
Visa, Mastercard, PayPal, and Stripe name no live merchant. Google names three. Here is what the agentic commerce documentation still refuses to say.
How To Build Local Pages AI Systems Can Find And Trust
AI ranks passages, reads alt text, and cites whatever numbers you publish. Practical rules for local service pages from SEJ Live.
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience
Is Google lying about AI Search? New research shows AI Mode decreases clicks and it gives a poor user experience.
Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse
Google is testing payments for content contributing to AI answers, Mueller says AI position data is hard to report, and Cloudflare splits training from search.
Shopify CEO Warns AI ‘Slop Grenades’ Shift Work To Coworkers
Shopify CEO Tobi Lütke says unreviewed AI output is landing on coworkers. Freelance marketplace data shows demand for AI cleanup work rising elsewhere too.
Google Lighthouse Adds Audit For AI Agent Resource Discovery
Lighthouse 13.5 adds an audit for AI agent resource discovery, but its checks differ from the latest ARD proposal.
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience
Is Google lying about AI Search? New research shows AI Mode decreases clicks and it gives a poor user experience.
Google Discover Test Adds Topic Overviews, Starting With Videos
Google is testing a “Dive deeper” button in Discover, starting with videos.
Google Adds Local Businesses To EEA Search Result Units
Google updated its Search documentation to add local business queries to the two result units rolled out in the EEA for directories and direct providers.
Google Responds To Cross-Domain Canonical De-Indexing Report
Google’s John Mueller explains how publishers can catch site problems before they become an indexing crisis.
International SEO For Publishers: How To Succeed Across Borders
A single .com works for The Guardian because of brand power. For most news publishers, separate country-code domains are the strategy that holds up.
How To Find The Sources Shaping AI Answers In Your Industry
Trendos’ Gintare Rimolaityte explains how to map AI citation sources by industry and engine, identify competitor gaps, and turn an audit into content and outreach...
Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven
Visa, Mastercard, PayPal, and Stripe name no live merchant. Google names three. Here is what the agentic commerce documentation still refuses to say.
How To Build Local Pages AI Systems Can Find And Trust
AI ranks passages, reads alt text, and cites whatever numbers you publish. Practical rules for local service pages from SEJ Live.
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience
Is Google lying about AI Search? New research shows AI Mode decreases clicks and it gives a poor user experience.
Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse
Google is testing payments for content contributing to AI answers, Mueller says AI position data is hard to report, and Cloudflare splits training from search.
ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget
Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform.
Local Services Ads To Performance Max: What To Audit Before Migration
CallRail’s Meagan McLoughlin explains what to audit before/after Local Services Ads migrate into Google Ads, from historical reports to tracking numbers and lead quality.
How Do I Keep Control As Platforms Automate My Account? – Ask A PPC
Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control.
Google Launches Meridian GeoX Globally
Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling.
Google Expands Data Manager And Adds Uplift Measurement
Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.
Google Ads Introduces Local Customer Optimization
Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases.
Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO
Product page copy builds shopper trust and fills gaps in AI feeds, giving customers the details they need to buy.
MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now
Three AI warnings landed in five days. Nicholas Carr described the pattern in 2008, and it changes how you plan next quarter.
Beyond Content Parity: Building A Validated Content Workflow For AI Search
Build a validated content workflow for AI search by identifying decision gaps, acquiring original knowledge, and proving claims before publishing.
Your Biggest AI Search Risk Is Conflicting Information About Your Brand
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem.
Product Pages Get 24% Of AI Citations, Reddit & YouTube 4%
Ten Speed’s citation study shows product pages beating Reddit nearly six to one for B2B buyers, verified only after six pointed fact-check questions.
AI Slop Cleanup Job Listings Up 87%, Report Says
The Guardian reports AI cleanup listings are up 87%, while freelancers say clients lowball the work.
Ebook
State Of Search 2027: What To Stop, Measure & Fund
See where search leaders are moving their 2027 budgets and how SEO, GEO, and AEO teams are measuring AI visibility.
- Make the case for SEO investment with KPIs that show business value.
- Benchmark your results against experienced search professionals.
- Decide what to fund, measure, and stop chasing in your 2027 search strategy.
Reddit AI Search Picks Already-Popular Comments, Audit Finds
By Matt G. Southern
An audit of Reddit AI search found formal, highly upvoted comments were selected more often, while experiential language appeared less often.
YouTube Gives You Feedback On Shorts Before Publishing
By Matt G. Southern
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
Google To Bring New Video Understanding Tech To Ask YouTube
By Matt G. Southern
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages.
YouTube Says Bigger Thumbnails Drove More Long-Form Views
By Matt G. Southern
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once.
Facebook Groups Are Google’s No. 2 Forum Source
By Matt G. Southern
Ahrefs data shows public Facebook Group posts appear in 38% of Google’s Discussions and forums results, passing Quora and trailing only Reddit.
ChatGPT Searches Individual Subreddits By Name
By Suganthan Mohanadasan
Reddit still wins ChatGPT citations where a forum is the best source. Two captures, four days apart, show what actually decides the credit.