![Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/07/facebook-news-prioritizes-original-reporting-5efe8fdfb20d3-276x244.jpeg)
Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST]
![Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/07/facebook-news-prioritizes-original-reporting-5efe8fdfb20d3-100x100.jpeg)
This week on Marketing O’Clock, the team covers Facebook’s newsworthy algorithm change, free Google Shopping listings in the main search results, and more.
Advertisement
Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains
We need to redefine how failure in digital PR is viewed. Here’s how setting expectations and defining your campaign goals can help.
Advertisement
![Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/07/sejshow-featured-image-ep201-5efd969b73e48-276x244.jpg)
Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST]
![Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/07/sejshow-featured-image-ep201-5efd969b73e48-100x100.jpg)
In this podcast episode, we talk about the correlations between metal and SEO together with fellow metalheads in the search industry.
What GoogleBot is Doing to Shopping Carts… and Why
GoogleBot can add products to shopping carts. But it’s only happening to these specific merchants.
Google Finds SEOs Are Getting More Work During COVID-19
Google’s Gary Illyes polled SEOs about changes to their work life during COVID-19, and the results were not what he expected.
Advertisement
In a Year of Worsts, SEO Just Became the Best
SEO just became the top priority marketing channel. Here’s what led to this shift and how it impacts both organizations and marketers.
5 Practical Tips to Step Up Your Audience Targeting Game
Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game.
Advertisement
Google Purchased AR Startup North in Shift to Ambient Computing
Google purchases AR startup North. Furthers Google’s shift toward ambient computing.
Should I Bid on Branded Terms in SEM?
Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC.
Advertisement
How to Weed Out Less Qualified Audiences from Your PPC Campaigns
Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place.
How to Connect with Clients in the Time of COVID-19: 3 Tips
The practices that create the most meaningful client connections don’t require physical proximity. Here are three that you can follow from anywhere.
Advertisement
Want to Earn More Online? Let’s Talk About Conversions
Analyzing for conversion touchpoints improves the online performance of every site. It plays a role in SEO, link building and content optimization.
Google Analytics Filters Bot Traffic From App + Web Properties
In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties.
Advertisement
Bing Ranking Factors Revealed in Update to Webmaster Guidelines
Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content.
Facebook Algorithm Now Prioritizes Original Reporting
As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting.
Advertisement
![Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/06/in-depth-study-of-keyword-data-accuracy-and-data-manipulation-by-tooling-providers-5ef6f4c537509-276x244.png)
Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]
![Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/06/in-depth-study-of-keyword-data-accuracy-and-data-manipulation-by-tooling-providers-5ef6f4c537509-100x100.png)
This study dives deep into keyword tool providers’ data collection and data manipulation systems, and their effect on keyword data accuracy and reliability.
5 Ways to Convert Organic Traffic Into Qualified Leads
Are you optimizing your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.
Advertisement
A 2-Step Solution to Battle Brand Squatting in PPC
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords.
Google Creates a New Source of Traffic With Keen
A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.
Google My Business Adds 4 New Attributes
Google is rolling out four new attributes that businesses can use to make their Google My Business listing stand out in search results.
Google Web Stories WordPress Plugin for More Traffic
Google Web Stories is a new way to get more traffic. Google’s official WordPress plugin makes it easier to participate.
How to Use Google My Business to Boost Your Content & SEO
Leverage Google My Business to give your content (and SEO) a boost. Here are tips and tools to help promote your business with GMB.
Google Explains Which Pages Should be Removed
Google’s John Mueller discusses how to identify low quality pages that should be blocked. Then he explains why low traffic pages can be okay.
What Is the Best Word Count for SEO?
How many words do you need to rank well? What’s the optimum length of copy for SEO? Find out about word count and SEO.
How Long Does SEO Take?
Three specific criteria play a significant role in how long your SEO will take to get results: competition, inbound links, and content.
Stock Photography Impact on SEO
Google’s John Mueller’s comment on stock images and rankings is a starting point for thinking about the use of images for SEO.
How to Get More from Your Google My Business Listing
Tap into Google My Business’ true potential. Follow these tips to fully optimize and make the most out of your GMB listing.
7 Crucial WordPress Plugins for Blogs & Businesses
There are seemingly endless plugins for WordPress. Knowing the seven that are crucial for UX, resources, and SEO reasons can help up your game.
Schema Success Stories: Using Structured Data to Boost Traffic
These case studies of proven success may help you decide whether you should move schema implementation higher on your SEO priorities list.
What Is Better for Product Pages & SEO: Content or Backlinks?
Ever heard of the phrase “content is king”? In this column, someone wants to know which is more important: backlinks or quality content? Easy answer!
4 Link Building Research Tips to 10x Your Links
Link building research needs to be proactive. The only problem is figuring out where to start. Here are four tips you can explore right now.
Google Shares How to Succeed in Mobile First Index
John Mueller shares insights on how to succeed in Google’s Mobile First Index
Does Google Use Sentiment Analysis to Rank Web Pages?
Many say that Google uses sentiment analysis to rank web pages. These are the facts.
Advertisement