Programmatic SEO: An Introduction To Pages At Scale
Discover the benefits of programmatic SEO: a strategic approach to efficiently create, optimize, and manage a large volume of webpages.
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Local SEO For Service Area Businesses: Targeting Your Coverage
Boost your online presence with local SEO for service area businesses. Learn the best practices to target your coverage area and drive more local traffic.
How To Write Content For Each Stage Of Your Sales Funnel
Crafting effective content for your sales funnel is key to driving conversions. This guide shows you how to tailor your content strategy for maximum impact.
Mullenweg’s Grip On WordPress Challenged In New Court Filing
New legal filing related to WP Engine lawsuit challenges Matt Mullenweg’s hold on WordPress with a new Governance Oversight Board
Google Retires Web Vitals Extension, Moves Everything to DevTools
Google retires Web Vitals extension, integrates Core Web Vitals monitoring into DevTools’ Performance panel.
Google Adds Data Collection Period To PageSpeed Insights (PSI)
Google updates PageSpeed Insights to display CrUX data collection periods, helping developers better analyze website performance metrics.
Why I Recommend My Clients To Expand From SEO To YouTube
Move beyond SEO and explore the benefits of YouTube as an expansion channel. Overcome challenges and unlock new customer acquisition possibilities.
Mullenweg’s Grip On WordPress Challenged In New Court Filing
New legal filing related to WP Engine lawsuit challenges Matt Mullenweg’s hold on WordPress with a new Governance Oversight Board
Google Retires Web Vitals Extension, Moves Everything to DevTools
Google retires Web Vitals extension, integrates Core Web Vitals monitoring into DevTools’ Performance panel.
Google Adds Data Collection Period To PageSpeed Insights (PSI)
Google updates PageSpeed Insights to display CrUX data collection periods, helping developers better analyze website performance metrics.
Mullenweg Says Lawsuits Could End WordPress
WordPress co-founder speculates that lawsuit could end with closure of WordPress
39% Of Skills May Be Obsolete By 2030, WEF Jobs Report Warns
World Economic Forum (WEF) report reveals the most in demand jobs and skills as industry roles rapidly evolve.
Reuters Institute: Publishers Pivot To Video Amid Search Disruption
Reuters Institute study finds AI and Google Discover are reshaping publishing. Publishers are pivoting to video platforms amid traffic changes.
Local SEO For Service Area Businesses: Targeting Your Coverage
Boost your online presence with local SEO for service area businesses. Learn the best practices to target your coverage area and drive more local traffic.
Google Adds Data Collection Period To PageSpeed Insights (PSI)
Google updates PageSpeed Insights to display CrUX data collection periods, helping developers better analyze website performance metrics.
Why I Recommend My Clients To Expand From SEO To YouTube
Move beyond SEO and explore the benefits of YouTube as an expansion channel. Overcome challenges and unlock new customer acquisition possibilities.
The One Thing SEO Agencies Need To Know About Winning Enterprise Clients
Winning enterprise SEO clients isn’t just about technical brilliance – it’s about understanding their planning cycles, building trust, and aligning with their priorities.
Studies Suggest How To Rank On Google’s AI Overviews
Find out how SEO can help you get cited in Google’s AI Overviews and improve your online visibility.
Reuters Institute: Publishers Pivot To Video Amid Search Disruption
Reuters Institute study finds AI and Google Discover are reshaping publishing. Publishers are pivoting to video platforms amid traffic changes.
Google Phrase Match: Everything You Need To Know
Google’s ad targeting systems prioritize intent-based matching. Learn how phrase match keywords can now capture broader, intent-aligned search terms for more effective ad campaigns.
Microsoft Launches Multi-Format Campaigns for Audience Ads
Discover Microsoft Ads’ new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign.
Top 10 Emotionally Engaging Holiday Ads Of 2024
What is the top emotionally engaging holiday ad this year? What are the common themes that resonated with audiences? Read on to learn more.
GA4 Metrics Every Advertiser Should Pay Attention To
Unlock valuable insights with GA4 metrics. Discover what users are doing on your site beyond initial ad clicks.
How To Optimize TikTok Ads After You Set Up Your Campaign
This guide will show you how to harness the potential of TikTok ads to boost brand awareness and drive conversions.
Google Ads 2024 Recap: With An Eye To 2025
Get insights into the top trends and launches in Google Ads. Learn how to engage audiences and drive better results with the latest advertising products.
How To Write Content For Each Stage Of Your Sales Funnel
Crafting effective content for your sales funnel is key to driving conversions. This guide shows you how to tailor your content strategy for maximum impact.
Wikipedia And SEO: Everything You Need To Know
Explore the impact of Wikipedia on SEO and Google’s Knowledge Graph. Discover how to use Wikipedia for keyword research, content planning, and successful internal linking.
Revolutionizing Marketing: The Rise Of Situational Content Strategies
Adapt your content strategy to the complexities of modern decision-making. Explore situational content strategies and connect with audiences in the right moment.
How Marketers Can Adapt To Drive Quality Over Quantity
Focusing on quality is key to success in your pipeline. Learn how to prioritize your target audience and optimize your marketing efforts for better conversions.
23 WordPress Alternatives Best For SEO
Looking for WordPress alternatives? Discover 25 CMS options for different website needs, including open-source solutions and ecommerce platforms.
How Often Should You Blog? Tips For Ideal Posting Frequency
Want to attract more traffic to your blog? Learn about the importance of posting frequency and how to find the sweet spot for your content.
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JANUARY EBOOK HIGHLIGHT
SEO Trends 2025
We’ve compiled six experts to share their strategy-focused insights into what’s driving SEO this year, and where it’s heading in the coming months.
In this ebook, you’ll learn:
- How to create new SEO strategies that overcome the frustrations in SERPs.
- The evolution of user experience metrics, and what you should do to prepare.
- Why AI is becoming even more important to SEO in 2025.
- New approaches to SEO you may not be using, but should be.
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SEJ Show + Podcast
Local Strategies: How Better Online Reputation Drives Revenue
January 30, 2024
Why I Recommend My Clients To Expand From SEO To YouTube
By Kevin Indig
Move beyond SEO and explore the benefits of YouTube as an expansion channel. Overcome challenges and unlock new customer acquisition possibilities.
TikTok Ban Update: Will The Supreme Court Pull The Plug?
By Matt G. Southern
Will TikTok be banned? Supreme Court hears arguments from both sides, weighing national security risks against free speech.
TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
By Matt G. Southern
TikTok’s “What’s Next” report reveals key trends shaping social media marketing in 2025.
Study: 40% Of Consumers Support Brand Trend-Jumping
By Matt G. Southern
40% of consumers support brands joining trends, but authenticity, cultural relevance, and quick execution are crucial for success.
Study: 47% Find Search Results Irrelevant During Product Research
By Matt G. Southern
Study reveals consumers increasingly abandon traditional search for Reddit recommendations, citing frustration with irrelevant results.
Threads And The Art Of Short-Form Storytelling: How Brevity Is Winning Hearts
By Donna Almonte
Explore the art of short-form storytelling and its impact on social media. Learn how brevity can make a difference in the digital age.