AI Search Optimization Isn’t The Hard Part – It’s Getting Buy-In
Two SMX Advanced talks on AI search reveal why technical roadmaps stall without internal coalitions to move them forward.
Two SMX Advanced talks on AI search reveal why technical roadmaps stall without internal coalitions to move them forward.
Google has begun rolling out the June 2026 spam update globally and across all languages. It’s the second spam update of the year.
Google is testing “Strongest Match” labels on Search ads. Here’s what advertisers know so far and the questions Google hasn’t answered.
Accessibility used to be a compliance checkbox. In 2026 it’s the interface the majority of your visitors use to read your website.
AI search transforms international SEO challenges from selecting correct pages to ensuring accurate, market-specific information survives AI synthesis and retrieval.
AI visibility issues often reflect organizational misalignment rather than SEO problems, as inconsistent data confuses language models.
As AI agents proliferate into the web, a Senior Staff Research Scientist at Google DeepMind warns that scale makes failure inevitable.
Google has begun rolling out the June 2026 spam update globally and across all languages. It’s the second spam update of the year.
Google is testing “Strongest Match” labels on Search ads. Here’s what advertisers know so far and the questions Google hasn’t answered.
As AI agents proliferate into the web, a Senior Staff Research Scientist at Google DeepMind warns that scale makes failure inevitable.
WordPress plugin vulnerability rated 8.8/10 enables attackers to gain full site access.
Anthropic’s Claude Tag lets teams assign work to @Claude inside Slack, embedding AI as a co-worker and assistant.
Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility.
Google has begun rolling out the June 2026 spam update globally and across all languages. It’s the second spam update of the year.
Accessibility used to be a compliance checkbox. In 2026 it’s the interface the majority of your visitors use to read your website.
AI search transforms international SEO challenges from selecting correct pages to ensuring accurate, market-specific information survives AI synthesis and retrieval.
AI visibility issues often reflect organizational misalignment rather than SEO problems, as inconsistent data confuses language models.
AI recommendation poisoning is already happening. Here’s what it is, why it matters more than GEO, and which side of the line is worth choosing.
Discover how the rise of AI is reshaping SEO practices. Learn about indexing, citations, and measurement gaps.
Google is testing “Strongest Match” labels on Search ads. Here’s what advertisers know so far and the questions Google hasn’t answered.
Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility.
Google’s conversational agent now troubleshoots delivery and builds reports inside Ad Manager, bringing prompt-driven workflows to publisher ad ops.
Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features.
Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data.
Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17.
Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models.
AI retrieval systems reward semantic precision over content volume, making excessive publishing counterproductive for modern SEO visibility.
New research shows daily AI Overview users click sources 3.5x more than occasional users, revealing optimization opportunities.
Marketing expert Ann Handley reframes AI literacy as judgment literacy, emphasizing when to avoid AI rather than perfect prompts.
You can’t optimize content for a retrieval system you can’t measure. Here’s the measurement literacy gap practitioners need to close.
This checklist, created from CallRail’s October 2025 survey of 600 small-to-midsize businesses, walks you through six areas to implement AI that can:
The Content Framework That Worked In 2019 Is Now Working Against You
By Greg Jarboe
Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models.
TikTok Shows 3x More AI Slop Than YouTube, Report Finds
By Matt G. Southern
In a fresh-account test, Kapwing found 59% of TikTok For You videos were AI slop, roughly three times the rate on YouTube.
YouTube Brings In-App Sharing & Messaging To The U.S.
By Matt G. Southern
YouTube is expanding in-app video sharing and messaging to eligible adults in more markets, reviving a version of its messaging feature removed in 2019.
YouTube Adds Auto-Detection For AI-Generated Content
By Matt G. Southern
YouTube is moving AI disclosure labels to more visible spots and adding automatic detection for undisclosed photorealistic AI content on videos.
Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit [Webinar]
By Loren Baker
Understand the role Reddit plays in AI answers and how brands can capitalize on community signals to enhance visibility.
Reddit CEO Says LLMs ‘Would Not Exist’ Without Reddit Data
By Matt G. Southern
Reddit CEO Steve Huffman calls user content “modern oil” for AI, discusses deals with Google and OpenAI, and outlines why some companies face lawsuits.