5 Google Analytics Reports PPC Marketers Should Actually Use
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey.
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PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads
This week’s PPC Pulse recaps OpenAI’s first ad test inside ChatGPT, Google’s new advertiser podcast, and expanded Demand Gen capabilities.
45 Best Subreddits For Marketing & SEO Professionals
Key Reddit communities that professionals use to stay informed, ask smarter questions, and learn from peers across industries.
BuddyPress WordPress Vulnerability May Impact Up To 100,000 Sites
BuddyPress WordPress vulnerability enables unauthenticated attackers to execute arbitrary shortcodes
TikTok US Deal Closes After Years Of Regulatory Uncertainty
TikTok’s US spinoff to Oracle, Silver Lake, and MGX has closed after a White House official said the US and China finalized the deal.
10Web WordPress Photo Gallery Plugin Vulnerability
10Web Photo Gallery plugin vulnerability enables unauthenticated attackers to delete image comments.
Google Launches Personal Intelligence In AI Mode
Google’s Personal Intelligence connects Gmail and Google Photos to AI Mode, delivering personalized responses for AI Pro and Ultra subscribers.
BuddyPress WordPress Vulnerability May Impact Up To 100,000 Sites
BuddyPress WordPress vulnerability enables unauthenticated attackers to execute arbitrary shortcodes
TikTok US Deal Closes After Years Of Regulatory Uncertainty
TikTok’s US spinoff to Oracle, Silver Lake, and MGX has closed after a White House official said the US and China finalized the deal.
10Web WordPress Photo Gallery Plugin Vulnerability
10Web Photo Gallery plugin vulnerability enables unauthenticated attackers to delete image comments.
Google Launches Personal Intelligence In AI Mode
Google’s Personal Intelligence connects Gmail and Google Photos to AI Mode, delivering personalized responses for AI Pro and Ultra subscribers.
A Breakdown Of Microsoft’s Guide To AEO & GEO
Microsoft explains what matters for AEO and GEO and details three strategies that influence AI recommendations.
Five Things To Do That Will Increase Authoritativeness And Earn Links
Five things that any business can do to increase authoritativeness and earn more links
A Breakdown Of Microsoft’s Guide To AEO & GEO
Microsoft explains what matters for AEO and GEO and details three strategies that influence AI recommendations.
When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments
A new paper tests how LLMs select content, and Duane Forrester translates the findings into a practical framework you can validate yourself.
Five Things To Do That Will Increase Authoritativeness And Earn Links
Five things that any business can do to increase authoritativeness and earn more links
Shopify Shares More Details On Universal Commerce Protocol (UCP)
Shopify’s Harley Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility.
More Sites Blocking LLM Crawling – Could That Backfire On GEO?
New data shows an increase in AI assistant crawling alongside declining AI model training access.
A Little Clarity On SEO, GEO, And AEO
The debate over SEO versus AEO/GEO appears to be reaching a consensus.
PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads
This week’s PPC Pulse recaps OpenAI’s first ad test inside ChatGPT, Google’s new advertiser podcast, and expanded Demand Gen capabilities.
Ask A PPC: What Is The PPC Manager’s Role In The AI Era?
This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success.
The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account
A five-pillar approach to paid search audits that exposes why AI-optimized campaigns still miss revenue, pipeline, and growth goals.
![What Profitable Google Ads Look Like in 2026 [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/01/3-529-760x400.webp)
What Profitable Google Ads Look Like in 2026 [Webinar]
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding.
![The Smart Way To Take Back Control Of Google’s Performance Max [A Step-By-Step Guide]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/01/featured-482-760x400.webp)
The Smart Way To Take Back Control Of Google’s Performance Max [A Step-By-Step Guide]
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.
How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel?
Learn how to balance upper and lower-funnel budgets across paid search and social, backed by research, frameworks, and practical strategies to drive long-term growth.
AI-Generated Content Isn’t The Problem, Your Strategy Is
AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted.
Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)
An analysis of 2025’s most emotionally effective holiday ads shows why nostalgia, warmth, and human storytelling still outperform spend.
Ask An SEO: What Is The Threshold Between Keyword Stuffing & Being Optimized?
This week’s Ask an SEO addresses where keyword optimization ends and keyword stuffing begins in modern search and AI-driven systems.
The Future Of Content In An AI World: Provenance & Trust In Information
Learn about the future of search AI and trust in information in an evolving digital landscape focused on transparency and authenticity.
Five Ways To Boost Traffic To Informational Sites
Five expert strategies for increasing visitors to informational sites and outperforming competitors.
The Click Economy Is Over: How AI Search Is Forcing Publishers To Rethink Revenue
Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy.
JANUARY EBOOK HIGHLIGHT
SEO Trends 2026
In this year's SEO Trends 2026, we've compiled expert advice and predictions on:
- How to build SEO strategies that outlast algorithm turbulence
- Why AI content quality, not quantity, now determines ranking success
- The new rules for gaining visibility in a zero-click search environment
- How to create audience-first content that earns trust and conversions
45 Best Subreddits For Marketing & SEO Professionals
By Shelley Walsh
Key Reddit communities that professionals use to stay informed, ask smarter questions, and learn from peers across industries.
TikTok US Deal Closes After Years Of Regulatory Uncertainty
By Matt G. Southern
TikTok’s US spinoff to Oracle, Silver Lake, and MGX has closed after a White House official said the US and China finalized the deal.
YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026
By Matt G. Southern
YouTube CEO Neal Mohan previews 2026 priorities: AI tools for Shorts creation, text-to-game features, in-app shopping checkout, and image posts in Shorts.
YouTube Expands Monetization For Some Controversial Issues
By Matt G. Southern
YouTube is updating advertiser-friendly guidelines so some non-graphic videos on “controversial issues” may be eligible for full monetization.
Social Media Trust Is Breaking Down (And How You Can Rebuild It)
By Donna Almonte
Bots, fake reviews, and undisclosed AI are eroding trust on social media, creating a competitive advantage for brands that prioritize authenticity and real human experience.
Reddit Introduces Max Campaigns, Its New Automated Campaign Type
By Brooke Osmundson
Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers.