Yahoo to go Ad-Free Subscription?

February 26th, 2004 by Loren Baker, Editor | 8 Comments

CNEt´s News.com reports that while speaking with Yahoo CEO Terry Semel at an event sponsored by the Commonwealth Club, Semel said its subscription-only businesses could offer versions without advertising as an additional perk.

“I think there’s an opportunity in some time where there will be some businesses where (advertising) doesn’t exist,” Semel said during the event here.

Semel did not comment on specifics and according to CNET:

cautioned that Yahoo’s subscription businesses have not amassed enough paid users to justify an ad-free environment. Semel also did not elaborate on whether Yahoo would offer an ad-free version of its entire site, but said individual businesses are under consideration.

MSN recently made paid content news with its dumping of free chat for subscription based MSN Chat and IM services. Yahoo may be following suit.

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