Yahoo confirmed on Thursday that Yahoo Mail will begin to offer “virtually unlimited storage” for its paid e-mail customers and will upgrade free users to 100MB, a Yahoo executive said Thursday.
“The objective here is to make storage quotas irrelevant to users,” said Senior Vice President Jim Brock. Brock also added that Yahoo Mail will tie in more Yahoo-branded services, such as Photos and Messenger.
Yahoo Mail has recently felt pressure to offer more user friendly functions and email storage space ever since Google unleashed their pans for GMail with 1GB of free store in exchange for the user allowing Google to serve AdWords advertisements which are targeted to each email’s content. Google has come under privacy group fire for the GMail advertising structure, but for the most part, users feel that GMail’s functionality and storage space make up for having to view the advertisements.
Yahoo has not revealed any plans to target their ads to email content, or integrate Overture Contextual Keyword ads into Yahoo Mail.
