Yahoo! and interactive shop R/GA have created a billboard that allows pedestrians to play a video game broadcast on part of the 23-stories-tall Reuters sign in Times Square here via their cell phones.
The billboard, which went live on Monday and will operate through April 22, is timed to coincide with the New York International Automotive Show being held April 9-18. Yahoo is using the interactive game to promote their new/reformed Yahoo Auto site.
According to AdWeek, passers by can call a number listed on the sign and queue up to play the 45-second game, in which two cars race. Participants can compete against each other or a computer. The board also lists the car site’s URL, autos.yahoo.com.
As of Wednesday morning, 200 people had played the game. Yahoo expects more than 1,000 to have participated by April 22, probably much more will- unless those kids that are always hanging out at the free XBox demo at ToysRUs end up hogging the Yahoo Auto game.
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4 responses so far ↓
Jeffery Woodard on Mar 25, 2004 at 9:12 am
If they would point a web cam at it, or have some thing telling you there is a hard turn coming up like a co-driver would do it would be more fun. As is I called in to see how long the cue was for this game. There was no cue, and being out of the state added to it. I’m sure I was driving like an idiot. I hope everyone enjoyed the show, as I could not see my car as I was driving. If anyone knows of a web cam pointed at that billboard please post it here.
poker on Jan 14, 2005 at 5:18 am
I have been a guest of this home page! ZiPiTiDuYa… ZiPiDiHey…
online poker on Jan 16, 2005 at 1:25 pm
Lovely. Made my day (which is saying something)
online poker on Jan 16, 2005 at 1:25 pm
Lovely. Made my day (which is saying something)
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