Yahoo and Coupons, Inc. are now working together to deliver mobile coupons to Yahoo Mobile users, expanding their current partnership.
Mobile coupons are considered a promising source of revenue for mobile publishers; they are one of the marketing tactics consumers say they would welcome as part of their mobile experience says Coupons, Inc.
I do not see any coupons on Yahoo oneSearch yet, when doing searches on my mobile for local stores, but perhaps this will come in time.
“We see mobile coupons as a natural extension of our leading digital marketing platform and a way to turn coupons into a strategic marketing vehicle that delivers value,” said Steve Boom, Senior Vice President, Mobile, Yahoo!. “Our global reach, leading position in mobile advertising and the ability to deliver the right offer to people, coupled with Coupons, Inc.’s leadership in coupons, creates a unique opportunity to define and catalyze the market for mobile coupon promotions. When consumers get a coupon they want it’s not seen as an ad – but a gift.”
