Search Engine Journal

Local.com and Idearc Media Corp., parent of Superpages.com have renewed and expanded their local advertising distribution agreement under which Idearc Media will continue to place its Superpages.com performance based advertisers on Local.com and Local.com’s network.

• Superpages.com’s performance-based advertisers will continue to receive preferred placement on the Local.com website.
• Performance-based advertising products generate revenues when consumers connect with advertisers by clicking on their advertiser listing or by calling their businesses.
• The expanded agreement also includes preferred placement on Local.com’s network of more than 400 regional media sites.

“We are pleased to expand our relationship with Local.com,” said Robyn Rose, vice president marketing - Internet for Idearc Media. “With approximately 15 million Local.com visitors each month, this has proven to be a strategic partnership that benefits both our advertisers and Local.com users.”