Playboy and Netscape/AOL settled a 5-year-old lawsuit, after a federal appeals court ruled thatAOL/Netscape could be held liable for the unauthorized use of trademarks in search engine ads.
The Ninth Circuit U.S. Court of Appeals in San Francisco found Playboy can further escalate charges that Excite and Netscape violated its trademark by selling banner advertisements displayed when a user searches for the keyowrd terms “playboy” and “playmate.”
The “keying” practice of attacking your competition via buying search term advertisements for their names or trademarks in search engines has been somewhat common proactice since the beginning of search advertising. Some media buyers even buy mispellings and URL “keywords” of their competition.
More on the Playboy News at WebAdvantage.net’s Internet Marketing News
Latest posts by Loren Baker (see all)
- Cleaning Up SEJ Author Bio Links - May 21, 2013
- Is Tumblr Worth as Much as Overture to Yahoo? - May 20, 2013
- Everything I Know About Link Building I Learned in 1998 - April 2, 2013
We really liked the website .. Thank you.
I have been a guest of this home page! ZiPiTiDuYa… ZiPiDiHey…
Super Informationen verpackt in einem tollen Design.
Super Informationen verpackt in einem tollen Design.
This is great, look forward to looking into every area. Thanks for being there.
Our site is cool, but also yours is very nice too
Hello. Liked your site very much. Great design and content!