PayPal & Yahoo Publisher Network
Yahoo Publisher Network recently added direct deposit as a payment option for publishers beta testing YPN ads on their sites. Today’s news on the Yahoo & eBay PayPal and Search Marketing partnership will bring a new payment option to YPN; PayPal!
PayPal will be integrated and promoted as Yahoo!’s payment solution to Yahoo!’s merchants and publishers, which includes the Yahoo! Publisher Network, Yahoo! Search Marketing, Yahoo! Merchant Solutions and other small business services.
Given the popularity of PayPal in the web publisher market, this is sure to boost demand of the Yahoo Publisher Network among webmasters and bloggers who prefer PayPal and use the payment service religiously. It will also ease the payment and logistical headaches of the Yahoo Publisher Network rollout in Europe & Asia, which is planned for the near future.