Search Engine Marketing

Overture Tops Google with Largest Search Index

Loren

08/26/03

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Overture Tops Google with Largest Search Index

Overture Services, Inc., a commercial search service, today announced the launch of the world’s largest search index of approximately 3.2 billion documents. The index was developed by the former Web search unit of Fast Search and Transfer (FAST), which Overture acquired in April.

The expanded index delivers new levels of comprehensiveness, relevancy, and freshness for its index. In addition to increasing the size of the index by over 1 billion documents, the launch features several significant relevance enhancements that will improve the ranking of URLs. These features include a new method of determining how authoritative a page or site is on a specific topic as well as overall page quality.

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