Television network NBC on Monday announced a two-year partnership with Overture Services for sponsored search, adding its name to the growing list of Web publishers that are lacing query results with ads.
Seeking to capitalize on Web search, Burbank, Calif.-based NBC said it is using new technology to power search on Internet properties NBC.com and BravoTV.com. That technology, provided by SLI Systems, is designed to learn from user queries and deliver more relevant results to visitors over time, NBC said.
Under its Overture deal, NBC will display the company’s pay-per-click text ads in a specially marked “sponsored” section atop site results. Financial terms were not disclosed.
“We are confident that the unsurpassed relevance and depth of Overture’s commercial search listings, combined with SLI’s unique Learning Search technology will match our users with exactly what they are searching for,” Stephen Andrade, NBC’s vice president of interactive development, said in a statement.
